I have never looked down on Zotye. I also participated in the long-distance test drive invited by Zotye. Objectively speaking, Zotye's car-making level is better than Haima and Lifan, and its workmanship level is at least the same as BYD's. The reason for the decline may have been foreseen from the beginning of its establishment.
Everyone knows that fakes will not become bigger and stronger, but everyone knows that fakes are the fastest to realize and the research and development costs are the lowest. From fake Porsche to fake Land Rover to fake Volkswagen, almost every car in Zotye can find its source. Therefore, Jianghu nicknamed "Zotye Tape Department".
But the so-called Zotye tape measure department does exist, but it is not a simple tape measure, but a complete cottage industry chain. From Hangzhou to Chongqing, from Yokohama to Turin, there are more than 2,000 designers with Zotye tape measures. It can be said that Zotye is the most serious on the road to the cottage.
If we go back 20 years, the information will not be as developed as it is today, and Zotye Automobile still has a long way to go. But now all major brands have set up their own tape measure departments, and Zotye's only means of survival has become uncharacteristic.
Although Zotye has long expected to change, it keeps piling up its own new cars, and the automatic retractable pedals and electric suction doors are all used by Zotye for free. However, the perennial reputation of the cottage makes the Zotye brand premium almost a negative asset. The demise of Zotye is a matter of time.
The founder of Zotye may want to make a wave of money from the beginning. In the most popular period of SUV, it is the last word to make money after earning enough eyeballs with fake Porsche. At the same time, Zotye's sales during that period were really good, which not only boosted the stock price, but also enabled the major shareholders to complete the capital cashing. Zotye Auto itself is really a good hematopoiesis machine.
It's just that Zotye's money in the stock market has not been put into normal automobile research and development, and its major shareholders have been frustrated in other investment fields, so Zotye has to continue to make quick money at full speed. In the end, this profitable business turned into a loss-making business, and other investments did not return. Zotye had to quit the Jianghu.
Of course, corporate bankruptcy belongs to bankruptcy, and perhaps the major shareholders just want to cash out in the financial market. The decline of Zotye can only be regarded as the scum of the uproar, and it has completed its historical mission.
Aside from the money-circling game in the capital market, Zotye has left a valuable fortune for the automobile industry in China. That is to take shanzhai works seriously. Whether it is a traditional car company or a new force to build a car, they are actually taking the old road of Zotye, but playing more advanced. Some directly dig original designers, and some directly turn airplane sketches into reality.
Zotye may leave soon, but the soul of the tape measure department is still there.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.