For example, an enterprise has three product lines, N toothpaste product line is one of them, and there are four product items under N toothpaste product line, and A toothpaste is one of them, while A toothpaste has four specifications and three formulas, and the depth of A toothpaste is 12. The length and depth of product portfolio reflect the degree to which enterprises meet different sub-markets.
Increasing product items, product specifications, models, styles and colors can cater to the different needs and hobbies of consumers in different market segments and attract more customers.
Extended data
There is a certain relationship between enterprise product series, that is, there is a certain relationship between various product series in end use, production conditions, sales channels or other aspects. The degree of correlation between these product lines is called correlation. Generally speaking, there are the following connections:
(1) These products meet the same demand;
(2) These products complement each other and can be used together; ;
(3) These products are sold by the same customer;
(4) These products are sold through the same middleman;
(5) These products are sold at the same price at different price levels.
Product mix refers to the combination of various product series sold by enterprises or companies, including all product series produced by manufacturers or distributed by commercial departments, and also refers to all product combinations operated by enterprises.