Gap, founded in 1969, is the largest clothing retailer in the world. Many consumers of different ages are fans of their products. In addition to good quality, its pricing is also very economical, and almost every consumer has the ability to buy it. This has caused the continuous expansion of GAP, and gradually swept the clothing market in the United States and even the world.
GAP was born in the United States and has become a fashion choice for American teenagers. What GAP brings is a kind of leisure temperament, which allows unrestrained American youth to enjoy a natural and comfortable life.
1969, the founder of GAP is in a fashion shop in California, USA, choosing jeans that suit him. But I can't find the right one. Driven by this motive, when the old fisherman created this historic American brand-gap.
GAP's first store sold jeans and duct tape side by side, and the result was not satisfactory. Many people are only interested in tapes. As for jeans, because of their wear resistance and durability, people will invariably choose Levi's, a famous cowboy brand tycoon at that time. As a result, nearly 4 tons of GAP jeans can only be sold at the purchase price. Until the second store of GAP opened, Old Fisher turned his focus to young people, emphasizing a young shopping atmosphere. The goods sold only include clothing, such as T-shirts, short and thin cotton tops, jeans and so on. This brand-new sales method has made GAP quickly famous in America. In the 1980s and 1990s, GAP developed rapidly, and its brands such as GAP, OldNavy and Gapkid went public one after another, and occupied the American leisure brand market in the shortest time, which was recognized by the United States and overseas.
The most classic design of GAP is still the jeans series developed despite setbacks when the GAP brand was founded. The feeling of not being bound has become the mode pursued by the younger generation around the world.