Two-sided needle is only the epitome of the development of local toothpaste. Earlier, many well-known toothpastes in China, such as Heimei, Shengfeng and Lantian Liubizhi, have become second-and third-line brands.
Deduct non-net profit 12 losses for many years in a row.
As an old-fashioned daily chemical enterprise, Zanthoxylum nitidum started from Chinese herbal toothpaste. In 200 1 year, the annual production and sales volume of double-sided needle toothpaste exceeded 400 million, ranking first in sales volume of 15. In June, 2004, Zanthoxylum nitidum was listed on the Shanghai Stock Exchange, becoming the first listed enterprise in the industry.
However, the performance of the two-sided needle began to decline from the year of listing, and the non-net profit began to lose money in the third year of listing. In recent years, the two-sided needle has expanded greatly. At present, its business involves five major sectors: daily chemicals, paper making, medicine, fine chemicals and real estate, but its performance is still not improving.
From 2006 to 20 17, the non-net profit of double-sided needle deduction has been negative for 12 years. For many years, double-sided needles have been maintained by non-operating income.
In contrast, the two-faced needle has problems such as serious brand aging and weak advertising investment. Meanwhile, the sales of toothpaste in China mainly come from the Shang Chao channel. For a long time, Shangchao Channel has been monopolized by foreign capital. Due to the high cost of entry, many domestic brands have insufficient control over the channels in Shang Chao. The success of Yunnan Baiyao is the success of Shangchao Supermarket.
The present situation of double-sided needle is only a microcosm of the decline of domestic toothpaste. Like the double-sided needle, there are Black Sister, Zhonghua, Tianqi, Lantian Liubizhi and Doctor Tooth. These brands have either become second-tier brands or sold themselves to others.