Now PVH is headquartered in new york and owns Calvin Klein, tommy hilfiger and Izod? , Van Hausen, Wrigley and other brands, and obtained the sales rights of DKNY, Macquarie Collection, Geoffrey Beene, Kenneth Cole, john henry and other own brands.
PVH sells its products in15,000 department stores (such as Federal, American Cole Department Store, Belk, JCPenney, Stage Stores, etc.). ) in the United States, compared with some large clothing industries.
Customers have established long-term cooperative relations with other wholesalers (such as May Co, Dillard's, Profitts, Nordstrom, etc.). ).
PVH also sells clothing products through Outlet Shopping Center, and manages the different sales of each brand separately.
PVH is just the operation team of a brand operation company. When they promote, they deliberately promote a brand, not really promote the company's name. PVH has three characters, one is Philips, which is the name of the fashion founder, and the "V" is the brand of shirts, which is a well-known brand we are promoting. Interestingly, when American TV was just born, PVH was the first clothing brand to advertise on TV.