People-oriented: products and services satisfy people's respect, care and love, and educate and train tour guides.
Distribution mechanism inspires people, good atmosphere edifies people, and discipline system regulates people.
Integrity and dedication: Integrity is the cornerstone of an enterprise, and integrity is the basic quality of employees;
Dedication is the source of enterprise vitality, and dedication is the basis of employee morality.
Enterprise tenet: develop industry and benefit society.
Developing industry is our means, the foundation for enterprises to settle down, and the condition for benefiting society.
Benefiting the society is our aim, the need of social progress and the performance of caring for employees.