1, improving market competitiveness: the purpose of merger and reorganization of securities firms is to optimize the industry structure and improve market competitiveness. In the process of merger and reorganization, some redundant posts will be cut to achieve the purpose of reducing costs and improving efficiency.
2. Strengthening internal cooperation: The purpose of merger and reorganization of securities companies is to strengthen internal cooperation and improve business level. The merged securities companies will have stronger financial strength and broader market channels, which will be conducive to internal cooperation and integration and improve their business level.