It is an independent domestic brand under the joint venture automobile of Dongfeng Nissan, and Dongfeng Nissan implements the "double brand" operation strategy for it. To put it simply, Qichen Automobile belongs to Dongfeng Nissan, a joint venture car company, but it is not a joint venture car. It is a completely independent domestic car brand of this company, which belongs to domestic cars, but technically it still uses the technology of Dongfeng Nissan. Simply draw a conclusion from the brand, Dehua and Qichen cars belong to domestic cars.
In 20 10, qichen automobile was founded in Beijing and officially became an independent domestic automobile brand. Therefore, although Qichen Automobile is under the joint venture car, it is a domestic car brand. Qichen brand aims at "understanding the needs of consumers in China and building high-quality national cars", fully implements the service concept of customer first, and is committed to building a brand worthy of consumers' trust.
Qichen brand culture
1, brand slogan
Intellectual life is fun for me.
2. Brand concept
Use smart technology to bring consumers a mobile experience of smart life and convey the brand value of self-confidence and wow.
3. Brand recognition
Blue: symbolizes a deep dream, which means that Dongfeng Qichen looks up at the starry sky and is down-to-earth, opening a brand vision of intelligence and leading a quality life for consumers.
Morningstar: It is the birthplace of Dongfeng Qichen. Dongfeng Qichen is like a morning star, which gives off the first ray of light in the morning and lights up the future car life. At the same time, the open five-pointed star design conveys that Dongfeng Qichen is an open and inclusive enterprise. With the attitude of continuous learning and pursuing Excellence, we absorb wisdom from many aspects, integrate innovation, and lead consumers to continuously improve their quality of life.
"Star" standard: through high-standard design, manufacturing and service, as well as innovative advanced technology, we will create high-quality and intelligent interconnected value labels and provide star-rated products and services for every consumer who is constantly pursuing better.
Reference to the above content: Baidu Encyclopedia-Dongfeng Qichen