Shandong Sanlian Urban Construction Co., Ltd. is a large-scale urban construction and development enterprise with national first-class real estate development qualification, and a comprehensive urban operator with comprehensive functions and new towns as its development products. There are four supermarkets: Sunshine Shuncheng, Phoenix, Chua's Garden and Tianheng Island Resort. 1May, 998, the "Bailing" high-speed information network was opened in Jinan, half a year earlier than Sina. Bail. Com is not only a website, but also a broadband metropolitan area network integrating communication, information, entertainment, video and other functions. It was designed, built and wholly owned by Sanlian Group. It was once praised by the media as "the first commercial information superhighway" in China, which opened a precedent for non-telecom enterprises to operate broadband networks.
Early websites lived by burning money. Sanlian cooperated with non-telecom enterprises to operate broadband networks and invested heavily in infrastructure construction. However, after 2003, after China Telecom and China Netcom formally entered the Jinan market, the market share of Bailing Broadband declined. In 2008, Netcom has become the largest operator in Jinan, with 600,000 users. In March 2008, Bailing Broadband was acquired by Jinan Telecom for 200 million yuan.
Sanlian is also the first home appliance chain enterprise to try e-commerce. At the end of 1999, Sanlian Group opened Sanlian Online Mall, dealing in about 20,000 kinds of goods in 12 categories, which was once entrusted with the important task of "representing the future development direction of China". Later, Sanlian chose to cooperate with supermarkets, Internet cafes and small shops to "open a small online shop" for e-commerce. This online physical store model is too scattered, which has neither the convenience of online shopping nor the fun of shopping in physical stores, and can only end in failure.
In the financial investment field of six major industries, Sanlian Group originally wanted to turn Shandong Yuanchuang Investment Management Co., Ltd. into a highly international and professional investment banking company integrating domestic and foreign capital resources. The company's business includes direct investment, investment banking, investment management, insurance and other business contents, but this seemingly "advanced" business so far has never been possible. The real estate development history of Sanlian Group can be traced back to 1 1 years ago. From 65438 to 0998, Sanlian began to develop Sunshine Shuncheng, covering an area of 8.7 square kilometers. With this "largest market in Jiangbei", Zhang Jisheng and Sanlian Group were respectively named as "Top 10 Outstanding Contributors to Urbanization in China in 2004" and "Top 50 Urban Operators in China".
The development of Sunny Shun City has strengthened Zhang Jisheng's dream of "building a city" through "contiguous comprehensive development". In March 2000, Sanlian Group began to build "Phoenix". Phoenix is located in Hushan Development Zone in the eastern suburb of Jinan, covering an area of nearly 13 square kilometers. Sanlian Group undertakes the resettlement compensation for more than 5,200 villagers in four villages.
However, a survey in 2002 postponed the Phoenix project under construction indefinitely. In 2004, the state tightened the policy of using agricultural land for commercial development, and the Phoenix project ran aground. It is reported that Sanlian has invested 500 million yuan in Phoenix at this time.
The failure of Phoenix did not stop the real estate expansion in Zhang Jisheng. In 2006, Sanlian Group began to develop colored stone villa projects. In June of that year, Sanlian Group made internal subscription and social subscription with the attraction of "high value and low price" under the condition of incomplete land procedures. * * * About 1800 households signed the subscription agreement, and were eventually petitioned by the owners for many times because of the unsatisfactory progress of the project. Now this "the first gold medal residential project area in Jinan, Ministry of Construction" has become a heart disease of Jinan Municipal Government.
In the process of urbanization, it is necessary to establish a long-term mechanism to protect farmers' interests, and implement unified planning and construction of target areas according to the overall urban planning. These things are difficult even for the government, but Zhang Jisheng wants to do it by himself.
As for the tourist resort developed on a desert island in the Yellow Sea, it is accused of burning money. 1998 Sanlian group began to build "Shandong on the sea" in Tian Heng island. Although the capital obtained from Tian Heng Island is only a negligible million yuan, the cost of trying to build a holiday city on an uninhabited island can be imagined. For this reason, Sanlian Group also bought two planes and an airport. Due to the high latitude, the golden season of tourism is only four months each year, and the income of Tian Heng Island "has not even earned interest". Six years ago, China's "three" household appliances chain retail industries merged (Sanlian, Suning Zhang and Gome), and Zhang Jisheng was a well-deserved big brother at that time. In "Top Chain Enterprises in China 100 in 2000", Sanlian Trading Co., Ltd. (6.73%, -0.26% and -3.72%) ranked first in household appliances with annual sales of more than 5.3 billion yuan. At this time, Gome's annual sales are only 2.3 billion yuan.
When Gome and Suning raced around the country, Sanlian missed the golden age of rapid development of home appliance chain industry. At that time, Zhang Jisheng saw the lessons of Asia's massive invasion of Beijing, Tianjin and Guangzhou, and often put such a "famous saying" on his lips: "Shandong's economic aggregate is enough to feed Sanlian."
On the other hand, building cities and islands has not brought profits to Sanlian, but has become a bottomless pit that can never be filled, devouring huge amounts of money. The annual report of Sanlian Trading Co., Ltd. shows that by the end of 2005, the distribution center affiliated to Sanlian Group occupied nearly 700 million yuan of Sanlian Trading Co., Ltd.
Due to the long-term arrears of suppliers' payment, many domestic appliance manufacturers have already imposed out-of-stock sanctions on Sanlian, and some even took Sanlian to court. Shortage is also an important reason for the previous business downturn of Sanlian Trading Company.
From 2004 to 2006, the net profit of listed companies was 35.62 million yuan, 237 1 10,000 yuan and10.6 million yuan respectively, but in the first half of 2008 alone, the net profit of Sanlian chain store was 46.8953 million yuan, which was only five or six percentage points lower than that of Gome and Suning.
So far, there are no fewer than 40 lawsuits to recover loans and arrears from Sanlian Group and its affiliated companies, and the amount involved is even more astronomical.
In 2008, Sanlian Trading Company was brought into the embrace of Gome, and Sanlian Group lost its last "financing platform". Born in Chinese Department of Normal University, Zhang Jisheng is full of romantic feelings. 1986, the sales revenue of Sanlian electric broke through 1 100 million for the first time, and he even rolled happily on the ground. After the success of the enterprise, he often feels confused. In his website called "Crossroads Garden", he admits: "Although he has become an entrepreneur, in reality, he still lingers between the two crossroads of entrepreneurs and scholars."
In June 2004, Cui, one of Sanlian's "younger generation" and known as the youngest general manager of listed companies, was dismissed. According to insiders, the main reason is Cui's "high position". During his tenure, Cui led the company to carry out a business revolution and transformed Zheng, who was riddled with holes.
Cui's dismissal reflects the internal contradictions of Sanlian's entrepreneurial team. At that time, Cui was negotiating a low-interest loan of 3 billion yuan with the China National Development Bank, which later went up in smoke. Cui's departure is like a fallen domino, and a large number of excellent managers have left Sanlian Group one after another.
In the same year, influenced by Shandong United University Group, Sanlian Group's name appeared in the list of prudent lending enterprises issued by CBRC to financial institutions. Real estate attracts a lot of funds. When the consequences of its diversified investment begin to appear, the bottleneck of funds becomes a difficult problem to solve, which makes Sanlian Group have to rely on selling shares of listed companies to withdraw some funds.
The endless lawsuit with Gome also trapped Sanlian. If Sanlian trademark is lost, Sanlian Group will be in a more passive situation. In addition to more than 40 arrears lawsuits, the minority shareholders of Sanlian Trading Co., Ltd. are planning to take Sanlian Group to court.
Now it seems that the worst problem of Sanlian is not money, but people's distraction. Compared with Gome's endless struggle on the issue of listed companies, perhaps the most important task before Sanlian Group is to seize the time to find powerful developers, sell or cooperate in the development of troubled real estate projects, and at the same time make a comeback with the help of "New Sanlian" or have a chance to make a comeback.