Since the opening of Xiamen Branch of China Merchants Bank, it has conscientiously implemented the business philosophy of the head office on the coordinated development of efficiency, quality and scale, and continuously improved its core competitiveness with reform and innovation as the driving force. It has successively launched "One Card", "One Netcom", "Golden Sunflower Finance", "Jin Dian Corporate Finance", "China Merchants Bank Credit Card", "Wealth Account", "China Merchants Bank Asia Card", "Xiamen Airlines Electronic Ticket", "Housing Mortgage Revolving Credit", "Personal Loan Borrowing and Repayment", "Yinguantong" and "Group Cash Management". At the same time of business development, Xiamen Branch continuously strengthened risk culture education and internal control system construction, strictly managed and standardized operation, and passed the ISO900 1 quality system certification for the first time in Xiamen.
China Merchants Bank Xiamen Branch actively supports the economic construction on the west side of Xiamen Strait, and gives comprehensive credit to Xiamen Jianfa, Xiamen Guomao, Xiamen Luxiang and Xiamen Airport. In 2005 and 2006, it won the title of advanced financing unit of Xiamen municipal government for two consecutive years.
Facing the opportunities and challenges brought by economic and financial globalization, China Merchants Bank Xiamen Branch will take "building a blue chip in the stock market and attracting banks for a hundred years" as the goal, take customers as the center, take the market as the guide, take efficiency as the goal, take service as the means, take innovation as the driving force, make smart marketing, fine management, focus on industry focus, business focus, customer focus strategy and excellent customer service, and strive to build Xiamen Branch.