The online celebrity bakery was exposed to abnormal operation. What caused this?

As a fuse, the epidemic caused the problematic Beske to collapse like a building. Due to frequent cancellation of orders, no one answered the customer service phone, Beske's operation was abnormal, and it was undoubtedly another company that collapsed under the influence of the epidemic. However, according to the survey data, various financial problems appeared in the initial stage of operation in Beske, such as tight capital chain, sudden drop in orders caused by the epidemic and foreign raw material buyers becoming the last straw to crush the camel.

First, Bessie belongs to the earlier network celebrity cake.

Besike was founded on 20 13. Together with 2 1st Guest and Dijon, it belongs to an earlier online celebrity cake brand, and has established its own online ordering system, distribution system and official WeChat account ordering. Besides, Beske is a well-developed cake among online celebrities, and 20 16 was listed on the New Third Board.

Second, there are some problems in the early operation of BASIC.

Although it became a listed company in the New Third Board, supported by bank loans and advertisers, there were some problems in the early operation of Beske. Its wanton expansion and continuous opening of physical stores in various cities have put tremendous pressure on its already poor capital chain. Once an emergency happens, the capital chain can't bear its huge cake kingdom, which will lead to the current situation.

Third, the epidemic has become the last straw to crush camels.

The impact of the epidemic on this food industry can be said to be fatal. First of all, the epidemic needs to avoid aggregation, which will lead to stagnation of production links or decline of production efficiency. Secondly, during the epidemic, people will pay special attention to reducing contact, so the number of cake orders will drop sharply. In addition, the raw materials used in Beske may come from abroad. Under the influence of the epidemic situation, it is difficult to guarantee foreign raw materials, and various reasons have led to abnormal results in its operation.

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