What is the ward of Bank of Communications?

As the first international publicly-held bank in China, Bank of Communications has accelerated the pace of building a first-class modern retail bank, and launched a brand-new high-end customer service brand-Ward Fortune on the eve of the first anniversary of listing. Ward Fortune brand takes one-on-one, face-to-face and team cooperation as its service mode, supported by global vision and international think tank team, leads financial management with service, and realizes the common prosperity of banks and customers. "Ward Fortune" is a rich service brand for high-end retail customers launched by Bank of Communications in the process of implementing retail business transformation. "Ward" comes from the Book of Changes, which says that "kindness is like water, and morality carries things". The brand concept of "Ward Fortune" is "Richness and Lide", which has profound national cultural and historical connotations. At the same time, the English brand of "Ward" is "OTO", which means "one-to-one service", which explains the noble, professional and value-added service connotation of Bank of Communications. Ward wealth brand advocates the concept of customer-centered, the purpose of promoting wealth growth by service, and the belief of carrying out customer service to the end. Bank of Communications supports Ward's all-round service system for wealth customers by integrating the best channels, services, products, alliances and other resources, including exclusive wealth management, investment consulting, comprehensive personalized financial planning, fast track, value-added services of airports and alliance merchants, emergency assistance and other services. The exclusive Ward Wealth Service Center provides brand-new space and environment, open way, VIP etiquette and standard service. There, Ward Wealth customers will fully experience the noble, private and value-added enjoyment. For every Ward Wealth customer, Bank of Communications will provide a professionally trained dedicated account manager. No matter when and where customers need it, the account manager and service team of Bank of Communications will provide help at the first time and give priority to introducing the best value-added services and products. In addition to meeting customers' diversified financial service needs, Bank of Communications also focuses on a wider range of fields, applies information technology to subdivide transactions, classifies them hierarchically according to customers' preferences and interests, carries out diverse and rich activities, interacts with customers, drives customers' business behaviors, expands cross-selling opportunities, realizes win-win for customers, merchants and banks, and leads a fashionable, rich, healthy and high-quality life. The first batch of "Ward Fortune" outlets launched by Bank of Communications are mainly concentrated in economically developed cities such as Shanghai, Beijing, Guangzhou and Zhuhai.