Dong Gang's Performance Experience

One day in June 5438 +2000 10, Dong Gang, Party Secretary and General Manager of Shandong Luneng Genfu Open Co., Ltd., was called to his office by the leaders of Shandong Electric Power Group Corporation. The leader told Dong Gang directly without making any preparations: "Go back and prepare, and go to work in the football club in a few days."

"At that time, I was a little ignorant. I was busy developing a project in the south of the provincial capital, and I signed the contract immediately, ready to do a big job. " Dong Gang recalled afterwards. At this time, Dong Gang also made a stubborn temper. Without any consideration, he flatly refused: "I don't want to go, I don't know anything about football." . The leader's answer is also simple: "Go back and think about it." Say, conveniently gave Dong Gang 1 selection list. At that time, the top management of Shandong Luneng Taishan Football Club decided to continue to choose foreign coaches to coach Shandong Luneng Taishan Football Team. When Dong Gang returned to the office, he locked the list in the drawer and continued to work on his real estate project. "I'm not going to play football at all, and it's useless to watch it." Unexpectedly, a few days later, the leaders of Shandong Electric Power Group Company found Dong Gang again. When asked about the shortlist, Dong Gang realized in despair that the leader's decision could not be changed. Therefore, cautious Dong Gang began to study the list of dozens of people after asking the leaders in detail about the requirements for new foreign coaches.

According to the requirements of the leader "no national team coach, but rich club coaching experience", Dong Gang took a fancy to Tuba who is coaching in Belgrade, Yugoslavia at first sight. This also coincides with the idea of the leaders of Shandong Electric Power Group Corporation. After seeing Dong Gang draw a circle behind Tuba's name, he immediately made a decision and said, "That's him, please invite him at once." However, Dong Gang asked, "What if you can't come?" The attitude of the leader is very firm. "Think for yourself, but you can't invite it." Even so, Dong Gang still has extra thoughts of 1, hoping that the leaders can determine the replacement candidates for themselves. It was not until Dong Gang got the shortlist of "Yugoslav Tuba, Frenchman Alangi and Russian Boris" that he took office with great anxiety. "I didn't know anything at the time. If the leader does not put forward specific requirements, I really don't know what to do. " Dong Gang said afterwards.

Later, things didn't go well, and Tuba's guerrillas in Belgrade, Yugoslavia, didn't want to let go. Although Alain Geely, a Frenchman, had a good first impression of Shandong Luneng Taishan, he suddenly changed his attitude after watching the video of Shandong Luneng Taishan losing 5-0 to Dalian Shide, indicating that he had no confidence in Shandong Luneng Taishan. However, Alan Geely, who returned to Beijing, was rebuffed by Dong Gang when he asked about the real strength of Shandong Luneng Taishan team and asked for another negotiation: "Luneng doesn't need a coach who has no confidence in the team." Negotiations with Boris, the third candidate from Russia, are progressing smoothly, and the two sides quickly reached an agreement under extremely tight time. As a result, Boris became a 1 cooperative foreign missionary after Dong Gang took office. Although a foreign coach was confirmed, Dong Gang was at a loss in the position of general manager for the next two months. "I really didn't know what I should do." Dong Gang, who doesn't know football, kept talking with players, asking experts, books and his employees during those two months. After a period of study and research, Dong Gang suddenly found that when he asked the club staff what to do next, he found that everyone's ideas only existed in their heads, and the club lacked the necessary work plan.

Therefore, according to his previous experience as general manager of the enterprise, Dong Gang decided to start with the system and management. After entering the role of general manager of the club, Dong Gang formulated and promulgated the system of 1 to strengthen the management of the club. This system for management departments has defined the responsibilities of each department, refined to the extent of who completed it and how to complete it, and formed a system of regular inspection. Since then, Dong Gang has promulgated a series of team management systems. At that time, this move was also questioned by the outside world, which caused a lot of controversy. I think that he is an amateur management expert, and it is simply not feasible to manage the team with the management of enterprises.

Amid the controversy and doubts, Dong Gang did not change his original intention, and the rules and regulations of the club gradually developed from 1 book after taking office to two books now. Speaking of this, Dong Gang couldn't help feeling smug: "I also know that many people opposed my management style at that time, but I think that as long as there is an organization of 1, there must be a system, and this system is everyone's interest. Specific to the team system, it should be the embodiment of the interests of fans, players and teams. "

"In this process, there will inevitably be some contradictions and conflicts, and of course there will be some incomprehension. But at that time, I thought, whether you understand it or not, I should stick to it. " Dong Gang said. Today, Dong Gang's persistence has obviously played a very good role, especially in today's chaotic football in China. The standardized management and operation of Shandong Luneng Taishan Football Club has made them the most stable 1 club, which has obviously benefited the outstanding achievements in many seasons. At the beginning of his tenure, his "big stick policy" in management was widely questioned by the outside world. However, the Asian Cup 5438+0 in March 2006 became another difficulty after he took office. In Mecca, Shandong Luneng Taishan Football Team beat Gyubiro and Shui Yuan Samsung by a big score, which was called "Mecca Massacre" by the media.

Although many years have passed, when 1 mentioned it, Dong Gang became unusually silent and shook his head at the reporter and said, "Don't mention it, it really bothers me." After that, he smoked 1 cigarette and said, "I just took office at that time, and I really don't understand it, but I know that there will be no small things when I get to the international arena." Oh, what a pity. "It was because of that fiasco that Dong Gang paid special attention to the 2004 FA Cup. After losing the Super League championship, winning the FA Cup became the last 1 chance for Shandong Luneng Taishan Football Team to return to the AFC Champions League to prove itself. Obviously, Dong Gang really wants to have this opportunity to reappear on the Asian stage. Su's retirement also put Dong Gang under tremendous pressure. As the flag of Shandong Football 1, Su burst into tears at the press conference, which immediately caused a sigh in domestic football 1. Although various voices such as questioning, dissatisfaction and even condemnation kept coming, Dong Gang did not explain anything at that time. A few days ago, when the reporter mentioned this matter again, Dong Gang still didn't want to say more: "I look at this issue from the perspective of team development, and I will do it regardless of whether everyone understands it or not. "

Anyway, to this day, we still deeply regret Sue's premature retirement. Of course, we also see that the newcomers of Shandong Luneng Taishan Football Team are constantly emerging, and the age structure of the players is becoming more and more reasonable. At this point, we may only sigh 1-someone has to pay the price for the reform. During his five years in office, Dong Gang has successively experienced three foreign coaches, Boris of Russia, Nibo and Tubakovic of Serbia.

Although Boris and Nie Bo successively ended their coaching careers in Shandong Luneng Taishan Football Team, in Dong Gang's view, it was their three-year coaching that laid a good foundation for the rise of Tuba. "Their bold use of young players and their influence on the concept of players are important links in the growth and development of this team." Dong Gang commented.

"Although they all paid the price of class, now we can see that after Tuba came to the team, it was much simpler to choose people, so don't worry too much about personnel relations and the use of young players. As long as there is a 1 newcomer, everyone will applaud him. But realistically speaking, in the era of Boris and Naples, due to the age structure of the team, the emergence of newcomers will inevitably be resisted by some old players. " Dong Gang said, "Foreign coaches have also brought a big impact on players in concept. It is precisely because of the influence on players in the past few years that players are more likely to accept Tuba's coaching ideas. "

In Dong Gang's eyes, Tuba is undoubtedly an excellent coach of 1. From the first contact in June 2000, 1 1, to the present fighting side by side, the two became very attached. Dong Gang said: "Tuba is very flexible and pays great attention to communication with players. He will make the players accept his ideas in various ways. At the same time, his training is also excellent, which improves the players' ability and makes the game very easy. There was a 1 pre-match mobilization, and Tuba even said,' We will definitely win this ball, we have good physical fitness and can run them to death'. Only after training, can we have this confidence. " Dong Gang himself doesn't want to admit that during his first three years as general manager of the club, the fans didn't recognize him so much. From the "Makassar Massacre" to the later period of Nepote Wei's coaching, fans in the stands will always hear the voice of "class dismissed" against him from time to time. However, as the team's performance gradually stabilized and became more outstanding, the fans played the slogan "Dong Gang, you have worked hard" at the first China Super Cup final 1 time.

Dong Gang seems a little emotional when he mentions this slogan. "Fans are the kindest and most satisfying group." Dong Gang said, "I can't forget that the team still didn't abandon us at the most difficult moment."

"To tell the truth, sometimes I feel that I am the boss because Shandong Electric Power Group Company trusts me and entrusts me with this responsibility, so I will be responsible for the organization, but I will never forget what my ultimate goal is, that is, to make fans feel happy. In the past few years, the fans have been accompanying us through ups and downs and never abandoned us, including calling me out of class. In fact, they are also paying attention to this team. They may think that as long as I finish class, the team will get better. But after all, they are not the managers of the club. Some things they don't understand. At this time, I had to bite my teeth. "

Before the Chinese Super Cup final, Dong Gang specially held the 1 fans forum. When communicating with the fans at the meeting, he said: "People didn't welcome me and didn't like me a few years ago, but I always understood that everyone supported this team." At that time, fans cried. Dong Gang said that at that moment, he was also very emotional and felt that his efforts had been recognized by everyone. "Being affirmed by fans is both touching and happy." Dong Gang said.

The topic has returned to this year's achievements. Dong Gang said more about his regret: "Nothing is too happy. After all, we are only the runner-up of the Super League. " However, when it comes to the stable development of the team in recent years, Dong Gang is still very proud: "I always think that football should speak with results. Our goal is not to win the championship twice at once. I hope that through our solid work for several years, the team can enter a virtuous circle. Otherwise, even if you can win the championship once or twice, there will be repetitions. I hope the team can not only win the championship often, but also become a really strong team that can enter the middle-advanced 3 every year. I believe that the team has taken a solid step today. Even if I leave the club 1 day, I will not regret it. I believe I have left a club and a team for my successor. "