Yunnan Qingyitang Industrial Co., Ltd., established in June 1994, is a state-level high-tech enterprise integrating R&D, production and marketing, and is committed to the promotion of disposable sanitary products (sanitary napkins, sanitary pads and sanitary emulsions). In July 2006, the company carried out the second technical transformation in different places. On the basis of leading the national production environment and technology, the company has 300,000-class sanitary napkin and sanitary pad production lines in purification workshop and China, with an annual production capacity of 654.38+billion pieces, which makes the company develop into a non-public enterprise with the largest production and operation scale, the best social and economic benefits and the strongest development potential in the same industry in Yunnan Province.
Qingyitang has always focused on women's health care, firmly established the consciousness of "quality first" and "customer first", always adhered to the concept of building a brand through scientific and technological innovation, regarded improving product quality and service quality as the key to the survival and development of enterprises, and strictly controlled product quality and service quality from product design and research, material procurement and supply, production organization and management, quality supervision and inspection, marketing and other links. Since 200 1, the company has cooperated sincerely with famous universities and research institutes in China to cultivate scientific research teams, continuously introduce high-quality talents, and take effective incentive measures to improve the technological innovation ability of R&D teams. At the same time, relying on the rich advantages of herbal resources in Yunnan plant community, through scientific and technological innovation research, the unique series of Sophora flavescens sanitary napkins (pads) and "Sophora flavescens+aloe" series were developed, and the national patents were obtained through the appraisal of scientific and technological achievements. Because this product fully extracts the essence of natural Sophora flavescens and aloe herbs, and its unique herbal active antibacterial and moisturizing factors, it not only completes the routine menstrual care for women, but also creates a precedent for preventive care of natural Sophora flavescens and aloe herbs. In June, 2002, the company was strictly appraised by Yunnan Science and Technology Department, and was recognized as the first "productive high-tech enterprise" in Dali. Someday in 2002? Once listed, Purple's products quickly stood out among local competitive brands in the same industry in Yunnan because of their high technology content, good product quality and differentiated selling points, which attracted great attention from domestic merchants and consumers' favor, thus making Japan? The native products of March Street National Festival in Dali have successively won the titles of "Golden Flower Award" and "Consumers' Favorite Goods in Yunnan Province". In 2004, in order to further build "Japan? Sub-brand competitiveness, the company cooperated with well-known domestic marketing consulting management institutions to conduct a comprehensive diagnosis and planning of enterprise marketing strategy, hired a marketing director, held a national investment promotion meeting, and promoted "Japan". The influence and appeal of "Zi" brand. In the same year, "day? "Purple" has been recognized as a famous trademark in Yunnan Province, becoming a famous brand in Yunnan and a boutique in Yunnan, creating conditions for establishing a leading brand of sanitary napkins with a good reputation. In 2005, the company passed the China Quality Certification Center (CQC)ISO900 1:2000 international quality management system certification. With the in-depth and effective operation of the system, the shortcut to improve the quality of work, product, service and efficiency of enterprises has been found. In the same year, "Day?" Purple "products have been certified by China Antimicrobial Materials Industry Association, becoming the first brand in Yunnan and the leading brand of antibacterial (bacteriostatic) preventive nursing sanitary napkins in China, making the products go to the market outside the province after fully covering the Yunnan market. In 2006, the company made a scientific decision, seized the opportunity, and implemented the strategic shift of "technological innovation in different places opens new flowers, and the second venture takes off", which was successfully recognized by the provincial enterprise technology center. In 2007, the famous domestic marketing consulting management organization planned the medium-term marketing development strategic goal of "focusing on protective products and standing out in five years".
In the same year, the enterprise's scientific and technological achievements won the provincial and state scientific and technological progress awards, and the enterprise science and technology workers association was established. At the same time, in order to build a resource-saving and environment-friendly enterprise, the company passed the ISO900 1:2000 quality management system certification, further effectively integrated with the ISO 1400 1:2004 environmental management system, and successfully passed the "two in one" management system certification. In the first half of 2008, the company compiled "Qing Yi Tang corporate culture handbook", which laid the foundation for building corporate culture and cultivating entrepreneurship through training, study and exchange. In the second half of 2008, with the launch of the upgraded version of worry-free series products and the development of 350 stereoscopic night protection products and mini products, the production scale was expanded, the product series was enriched, and the market competitiveness and market share of the products were improved.
In short, with the advancement of the company's development strategy, Qingyitang always takes "paying attention to women's health care" as its own responsibility, closely revolves around the purpose of "honesty is the foundation and innovation is the soul", and under the guidance of Scientific Outlook on Development, improves the implementation of "taking financial management as the core, management by objectives as the basis and assessment as the measurement standard", and constantly improves the quality of products and services, so as to shape the enterprise into a learning and innovative organization and build. Properly promote the outstanding corporate culture with distinctive personality, fully cultivate the enterprise spirit of "dedication, diligence, honesty and innovation" of employees, and form a new pattern of brand promotion, cultural promotion and terminal interaction. At present, the energetic Qingyitang people are "going all out, unity is strength!" Encouraged, full of pride and confidence, I took off on the road of starting a second business; In the future, the pioneering and innovative Qingyitang people, under the guidance of scientific and technological innovation, will surely win strong market competitiveness with excellent product quality and put wings on the success of the second venture, thus truly welcoming the arrival of Qingyitang's wealth-creating era!
Japanese brand archives
Chinese name: date
Company: Yunnan Baiyao Qingyitang Industrial Co., Ltd
Country: domestic
Date contact information
Tel: 0872-3 106666
Appeal:
Chuan Zhen: 0872-3 100346
E-mail:
Website://Qingyitang/
Address: Dali, Yunnan Province