In English, there is a word that describes the influence of TV on people's lifestyle, and that is "couch potato". Refers to those who hold the remote control, curl up on the sofa and follow the TV program. The name "potato" founded by Wang Wei comes from "couch potato". Tudou, named after unhealthy living habits, has recently been greatly challenged by its later competitor Youku, which, together with Youcha and Youpai, is called "the three best" in China.
Tudou (Tudou.com) is the earliest and most influential video sharing website in China, the leading brand of online video industry in China and one of the earliest video sharing websites in the world. Tudou was officially launched on April 15, 2005, with more than 25 million independent users every day, 200 million users every month and more than 80 million registered users. From the first day when Potato was founded, we firmly believed that "everyone is the director of life". Our goal is to let the creators and sharers of creative programs freely show their programs in front of users, and at the same time, let every user see any programs they want anytime and anywhere.
Tudou video content is extensive, including three categories:
Video programs produced or shared by netizens themselves, such as podcasts and user-made videos;
Video programs of many content providers of Tudou, such as movies, TV series, MV, etc. Tudou has established extensive and in-depth cooperation with more than 2,500 well-known music brands, content producers, content agents and TV stations at home and abroad.
Potato investment programs, such as potato photography, daily broadcast columns, series of short plays, etc.
Wang Wei is the founder and CEO of Tudou. As of August, 20 10, Tudou has successfully completed five rounds of financing, with a total financing of $65,438+35 million. Investors include Crescent Point, IDG China, GGV Capital, General Catalyst and Tamesek Holdings.
Tudou's main income comes from advertising. In 2007, Tudou launched an online video advertising system. The platform can help advertisers manage their budgets conveniently and deliver targeted advertisements to target users based on data analysis. Tudou's advertisements include full-screen pre-posting advertisements, background advertisements and other forms. At present, the number of customers of Tudou is growing rapidly, and its existing customers include Adidas, Ford, KFC, Lenovo, Motorola, Nike, Pepsi, Samsung and Sony.
20 10, on the occasion of the fifth anniversary of the founding of Tudou.com, Tudou.com launched a three-year "All Potato Plan", which includes six sections: podcast operation plan, hit channel plan, content legalization plan, film shooting plan, integrated marketing project plan and potato self-made drama plan, and developed in parallel. As the originator of online video industry in China, Tudou will continue to lead the whole industry into another year of rapid development.