In terms of feed product quality and safety, the Group has established the product safety concept of "feed is food". By extending the animal husbandry industry chain up and down, the whole process of feed products is controlled and a traceable internal circulation system is established. Ensure the safety and quality of food and feed from the operation mode and be responsible for the health and safety of users and consumers.
In terms of the quality and safety of meat products, a multi-level food safety monitoring system is implemented. According to the production environment and the source of raw materials, the subsidiary and the subsidiary's slaughtering and processing plant respectively carry out food safety hazards analysis, determine food safety hazards factors and critical control points, conduct pre-slaughter quarantine on live poultry raw materials, and establish traceable information on their sources. The technical department is responsible for monitoring the product quality and safety of branches and subsidiaries, and investigating and handling customer complaints. The production technology department has set up quality and safety inspectors for broilers, ducks and quick-frozen prepared products, and patrol the sites of subordinate branches and subsidiaries every month to inspect and supervise the operation of product quality and safety and safety management system.
Quality and safety control of livestock and poultry products, establish strict epidemic prevention control measures, and implement closed management of livestock and poultry breeding and feed processing through internal supply chain system and purification measures to ensure the safety of livestock and poultry products.
Help grassroots farmers improve their efficiency in all directions.
Since 2006, the group has set up a number of standardized commodity chicken farms to drive demonstrations, and allocated a special fund of 6 million yuan to help farmers build farms free of charge. On 20/2008-20 10/0, 20 million yuan of interest-free loans were made for three consecutive years and distributed to farmers and farmers in the form of support. Invested hundreds of millions of yuan to set up a rural financial guarantee center to support standardized commodity farms, which greatly promoted the modernization transformation and upgrading of aquaculture in Shandong Province and surrounding provinces and cities, and made outstanding contributions to ensuring the food safety of enterprises themselves and their peers.
Advocate environmental protection and comprehensive utilization of resources.
The Group adheres to Liuhe Culture's concept of "living in harmony with nature" and the new agricultural development concept of "prevention first, protection second, development and protection synchronized, and creating a world-class agricultural and animal husbandry enterprise with ecological harmony". Feed product processing, establishment of dust collector, muffler, boiler flue gas desulfurization and other environmental protection measures. All meat slaughtering and processing plants have established sewage treatment facilities, planted livestock and poultry breeding, and actively introduced advanced breeding equipment to realize zero discharge of livestock and poultry breeding wastewater. All business segments of the Group cooperate with each other to comprehensively promote the comprehensive utilization of resources and strive to eliminate any unfavorable factors that may bring to the environment.
Actively support public welfare undertakings.
The Group actively supports public welfare undertakings and is keen to invest in local economic and social public welfare undertakings. The main public welfare support is investment and support in culture, education and charity.
Scholarships and grants have been established in Laiyang Agricultural College, Shandong Agricultural University, Northwest A&F University and other agricultural colleges 14, and bonuses are cashed every year.
Actively participate in charitable causes such as earthquake relief donations. In case of drought, flood, earthquake and other natural disasters, the group actively donated money and organized employees to give their love. Senior leaders take the lead, actively participate and make their own contributions to various public welfare undertakings.
68 factories have been invested in old revolutionary areas and poor mountainous areas such as Yimeng Mountain, which has driven local farmers to become rich and promoted local new rural construction and rural economic development.