Shanghai Yinshang Information Co., Ltd. is a marketing service company under China UnionPay. Relying on the brand advantages, network and channel advantages and merchant resources of China UnionPay, the company issued the Li Ji Universal Points Discount Card, namely "Liji Card", which is a prepaid card widely used by various retail and service enterprises in this city and more than 20 provinces and cities across the country.
Content expansion
In many countries, this business is very mature. The household penetration rate of British manna once exceeded 50%; Korea's OkCashbag has a history of only five years, but OkCashbag has 24 million cardholders.
From June 5438 to 10, 2005, the bank opened its business in Hong Kong and Macao, and began to promote it in Beijing, Shanghai and Shenzhen in September.
However, the general point of "Geely Card" is not the main profit model envisaged by the company, but the means and basis for establishing a marketing platform. Relying on Liji card to accumulate consumption data and consumption behavior data, it is the most valuable part of Liji card to let participating businesses carry out various special marketing activities.