Haier has the longest development history and the highest brand awareness in the industry, with refrigerators as the representative products and various products developing together. Haier has been taking diversified and innovative development, and the road to Internet transformation is clearer: building an open platform, integrating social resources and realizing mass customization; Small and micro companies, makers and excellent families will build Haier's unique ecosystem; Acquired international giants and cooperated with domestic internet companies, the white electricity business has been operating aboveboard, step by step and steadily transforming.
The household appliance industry, especially the white goods industry, has emerged with the reform and opening up, and has grown up with the improvement of the living standard and consumption level of the whole society. From luxury goods to necessities of every household, categories and functions are constantly innovating. Household appliances are the products with the highest technical content among household consumer goods, representing the development trend of social consumer goods. Their high profits also attracted thousands of enterprises and investors, which once made the profits of the whole industry drop to freezing point. But in the end, Haier had the last laugh and got the bonus of increasing market concentration.
Today, with the rapid development of science and technology, the home appliance industry needs to change and is changing. It is not uncommon for the performance to decline in enterprise reform. What matters is the long-term interests of the enterprise in the future. It is the most important thing to attach great importance to product quality, keep pace with the times, study the road of innovation and bring tangible benefits to consumers. I have always believed that China's home appliance industry will be able to build a truly international brand in the future, and this brand is probably Haier.