According to an insider, Zuo Hui died of lung cancer. Previously, in the enterprise risk warning issued by Chain Home, it was mentioned that Zuo Hui was diagnosed with lung cancer in September 20 13, and one third of his lung was removed, and he was receiving chemotherapy and cell therapy.
Sun Hongbin, an old friend, also revealed Zuo Hui's abnormal health at the LeTV news conference on 20 17: "Lao Zuo is taking care of his health. He eats with me four times a year and drinks with me four times. "
Zuo Hui's last public appearance was in August last year, when he appeared at the bell ringing scene in the shell market. At that time, he looked thin and gaunt.
Zuo Hui has left a huge business empire.
At present, Shell Group is the largest residential service platform in China, with two platforms: Shell and Chain Home, 456,000 intermediary employees, 42,000 stores nationwide and 103 cities. Zuo Hui is the largest shareholder, holding 28.9% of the shares and 46.8% of the voting rights.
In April, 20021year, according to the data published by Forbes Global Rich List, Zuo Hui ranked128th with a wealth of $0.55 billion. With a value of 220 billion yuan, Xu Jiayin, who replaced Yang Heheng of Country Garden, became the new richest man in the domestic real estate industry.
According to Chain Home's response, Chain Home is already a highly planned organization. The company's decision-making is a collective decision with CEO as the core, and its daily operation is handled by three senior executives (Dan Gang, Wang Yongqun and Peng Yongdong).
After Zuo Hui's death, Shell CEO Peng Yongdong left a message to commemorate: The spirit of "Old Left" will always inspire us, unswervingly adhere to permanence, and unite as one to do difficult and correct things for the development of the new housing industry.
And he has never dealt with Yao Jinbo will take the opportunity to attack?
A month ago, when Ali was fined 65.438+082 billion yuan for "choosing one out of two", Yao Jinbo, Zuo Hui's old rival and CEO of 58 City, issued a document calling on the country to impose an anti-monopoly fine of 4 billion yuan.
This morning, Keke Holding Company just released 202 1 Q 1 financial report. The data shows that the company achieved an operating income of 20.7 billion yuan in the first quarter, a year-on-year increase of190.7%; The net profit was 65.438+59 million yuan, and the adjusted net profit was 65.438+50.2 million yuan.
Although the data is good, after the news of Zuo Hui's death, Shell's share price plummeted by more than 10%.
A
Zuo Hui's mantra is "Do the hard and right thing".
Open the development history of chain home, every step is struggling with the stubborn diseases of the industry, and every step happens to step on every drum of the domestic real estate process.
1998 After the housing reform, the state abolished welfare housing distribution and implemented marketization. However, residents have housing demand, but there is no reliable platform for buying houses in the market. The asymmetry of real estate transaction information gives Zuo Hui a stage.
Zuo Hui itself is the victim. As a senior North drift, Zuo Hui lived in Beijing for 12 years, moved home for 10 times, was cheated by the intermediary many times, and suffered a lot from renting a house.
At the age of 30, he sold insurance for five years and earned the first bucket of gold of 5 million. Want to buy a house, but found that the domestic housing market is not standardized.
Unable to find a reliable intermediary company to help him, he had to find information in the gap between telephone poles and newspaper advertisements, contact the owner to see the house, talk about the price, and go through the formalities of handing over the house. It took him half a year to get it.
Solving the pain points of users' difficulty in renting and buying houses has become the starting point for Zuo Hui to become a chain home.
In August, 2000, Zuo Hui established Beijing Jia Lian Real Estate Exhibition Center, and cooperated with Beijing Evening News to hold "Real Estate Personal Housing Exhibition" in the Military Museum, which received positive feedback from the market for the first time. After the launch, there were too many exhibitors, which caused the venue to get out of control.
A year later, Beijing Jia Lian Real Estate Agency Co., Ltd. was born, and Zuo Hui officially entered the real estate agency industry.
In 2004, there were 30 chain stores, still the youngest brother in the industry. The first place in Beijing market is CUHK Henderson, which has more than 300 stores. Secondly, I love my family, with more than 100 stores.
Zuo Hui took the lead in putting up a green display board in the office, stating the trading principles for employees and consumers: transparent trading, signing a tripartite agreement, and not eating the difference. Chain home became an alternative industry overnight, and the turnover rate of brokers reached 80%.
Two years later, the Ministry of Construction issued "China Real Estate Brokerage Practice Rules", which explicitly prohibited intermediaries from eating the price difference in the form of laws and regulations.
Zuo Hui, the pioneer, won a regular bonus. In just two years, chain stores have expanded by 10 times, reaching 300.
The financial tsunami in 2008 made the domestic property market enter the cold winter. I love my family and other real estate agents, and they can't keep trying to survive. They chose to lay off employees, close stores and reduce their salaries, but Zuo Hui did the opposite and bought a competitor's store.
In the same year, the government launched a 4 trillion rescue plan, and the chain officially opened its opponents and was far ahead in the industry. By 20 10, the market share of Chain Home in Beijing has increased to 33%, and Zuo Hui has become the largest intermediary leader in Beijing.
Next, Zuo Hui stabbed the scalpel into the fake house. At that time, the second-hand housing market, fake housing accounted for 90%.
Since 2008, Chain Home has started to build a "real estate dictionary". Zuo Hui promised that once a fake house appeared in the chain, it would pay compensation for the fake house. 20 1 1, the real housing reform was officially launched, ensuring real existence, real sale, real price and real pictures.
This plan led to a continuous decline in the chain real estate brokerage business for three months, and there was another wave of resignation. Old brokers feel that "the old left is crazy."
But three years later, Chain Home dominated Beijing, with 8,000 stores and 6,543,800+3,000 brokers. Chain Home's real estate dictionary contains1.200 million properties in more than 0.50 cities nationwide, with a data volume of 1200TB.
Hu Baosen, chairman of Jianye Real Estate, wondered why the agent of Chain Home remembered not only the names of hundreds of owners in the community, but also the names of their dogs.
"When the whole industry fails, if you score 60 points, you are the best." Zuo Hui said. He didn't stop. Ke Holdings Inc was hatched in 20 18, and went public in the United States two years later, becoming the first residential service platform in China.
B
Zuo Hui is also controversial.
From 2065438 to 2004, Zuo Hui denounced SouFun's historical retrogression: "Being a platform company and an intermediary company is the public enemy of the entire intermediary industry."
Four years later, the advertisement of Keke Holding Company was broadcast in prime time during the CCTV 5 World Cup. I love Xie Yong, the CEO of my family, who criticized me without naming me: "A company that claims to be a platform should do both online and offline, be a referee and an athlete, which is absolutely unacceptable in business ethics and operational logic.".
Xie Yong pointed out that the chain may be right to make the shell, but it should not be done by it. This platform is characterized by a third party, non-profit and non-monopoly. "The shell of the chain can't be done."
As a comfortable chairman, the problem of driving up house prices and formaldehyde has always been a shadow hanging over Zuo Hui.
20 16 May, "Free Friends Home" announced that it would leave the chain home and operate independently. Two years later, netizens posted in Shui Mu community, criticizing freely and eggshells to drive up housing prices, "to suck the blood of young people".
I love my family's vice president, Hu Jinghui, who broke the news at a press conference: the operators of free and long-term rental apartments, represented by Danke Apartment, artificially raised the house prices in order to compete for housing.
The incident of free formaldehyde is even more shocking. On May 8, 20 18, Ali employee Wang moved into a comfortable room in Binjiang District, Hangzhou. Two months later, he was diagnosed with leukemia.
Since then, Beijing Tiantongyuan, Wudaokou, Sanyuanli and many other houses with free tenants have detected excessive formaldehyde.
On July 6 of the same year, Liu, a free tenant, received a physical examination report, and the white blood cell test value was only 2.23, which was 60% of the normal person. Later, a third-party testing agency told her that formaldehyde and TVOC in the bedroom, kitchen and living room were unqualified.
But before Liu left home, the housekeeper took the new tenant to see the formaldehyde room.
C
Yao Jinbo and Zuo Hui have been good friends for many years.
However, in 2065438+2005, Anjuke, the largest Internet real estate platform in China, was acquired by the same city, and its old rival Jiji.com was merged, and the online intermediary business began to be fully laid out.
Yao Jinbo inevitably stood on the opposite side of Zuo Hui, and the friendship between the two sides became subtle before the competitive relationship.
In order to defend against the enemy, Zuo Hui launched Ke Holdings Inc platform, which integrates the inherent advantages of Chain Home's housing information system, ACN (Broker Management Module, which can connect all intermediary companies and brokers in the real estate agency industry), and the help of capital forces such as Softbank, Sequoia and Gaoying. Shell has been firmly on the throne of domestic head real estate trading platform since its birth.
Michael Yao
Yao Jinbo accused Zuo Hui of "trying to strangle the whole industry", and found the head enterprises of the industry except the chain home, including I love my family, 2 1 century real estate, wheat field real estate, etc., and formed the "anti-shell alliance".
The spread of the circle of friends is also undercurrent. Zuo Hui said in the circle of friends: There are dark clouds in Beijing. Boss Yao said to himself: I am born of my heart, and what I see is sunshine.
Since then, the two sides have been at loggerheads. At the event site of KE Holdings Inc., employees of Anjuke will sneak in and accuse KE Holdings Inc. of stealing the listing of Anjuke's website and its surrounding supporting pictures, which makes people stunned. This year, taking advantage of the anti-monopoly fever, Yao Jinbo once again inserted a knife into the shell.
Zuo Hui didn't fight back. A month later, Yao Jinbo never had a chance to visit him again.