On February 29th, Audi AG announced that it would further strengthen the strategic position of the Audi brand. To achieve this goal, Marcus duesman, the new CEO of Audi, will take over the related R&D work of the group.
At the same time, Audi AG plans to acquire 0.36% of the freely tradable shares of Audi brand to realize 100% holding of Audi brand.
Diss, CEO of Volkswagen and Chairman of the Board of Supervisors of Audi brand, said, "Considering the subversive changes in the automobile industry, Volkswagen is concentrating the advantages of the whole group to further enhance the brand competitiveness. Next, the Audi brand and its new CEO, duesman, will take over and lead the R&D work of audi ag, and strive to quickly take the lead in technology. "
At present, Volkswagen already holds 99.64% of the shares of Audi. Volkswagen said: "Under the background of restructuring ability and responsibility, Volkswagen plans to squeeze according to the German joint-stock company law and acquire 0.36% shares of Audi."
As an important part of the adjustment of functions and responsibilities, Audi AG is planning to increase its shareholding in Audi from the current 99.64% to 65,438+000% by squeezing mergers and acquisitions in accordance with the German Law on Joint-stock Companies. To this end, audi ag today submitted a request to transfer minority shares to the Audi brand. According to this requirement and the corresponding contents of the German Joint-stock Company Law, this equity transfer will be completed by voting during this year's Audi brand shareholders' meeting. In view of this, this year's annual shareholders' meeting of Audi brand will be postponed to July or August 2020.
Since Rupert Steader, the former CEO of Audi, was arrested because of the exhaust valve, Volkswagen has been looking for experts in energy-saving and clean energy engines to serve as the new CEO to overcome the negative impact brought by Audi's engine R&D department.
With the launch of the new PPE electric platform, Volkswagen will also set up a company called "Car? Software, a new business department, is committed to integrating the software development work of Volkswagen Group, and its goal is to increase the proportion of self-developed automotive software to at least 60% by 2025.
Audi brand is of great significance to the profitability of Volkswagen Group.
In 20 19, the global sales of Volkswagen Group reached 10974600 vehicles, up 1.3% year-on-year. Audi sold 654.38+0.84 million vehicles, a year-on-year increase of 654.38+0.8%.
On February 28th, Volkswagen Group released 20 19 financial report, and its annual sales revenue reached 252.6 billion euros, up 7. 1% year-on-year. The operating profit excluding special project expenditure reached 65.438+093 billion euros, up 654.38+02.8% year-on-year; Excluding special project expenditure, the operating sales return rate is 7.6%, which is slightly higher than the return rate of 7.3% in fiscal year 20 18.
Zhang Xiang, an analyst in the automotive industry, said: "One of the future development trends of automobiles is in the field of new energy and the other is in the field of intelligent driving. Audi has made good achievements in these two aspects, especially in the aspect of automatic driving, and introduced L3-level automatic driving mode. Volkswagen wants to hold a 0/00% stake in Audi/KLOC, hand over the future development of the whole Volkswagen to Audi, a core advantage brand, and try to dilute the negative impact of the exhaust valve. "
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.