Adjust the company's strategy: xu lihua adjusts the company's strategic direction and business model according to market changes and the company's actual situation. For example, strengthen the company's research and development and production in the field of smart phones, and expand the company's applications in emerging fields such as the Internet of Things and cloud computing.
Strengthening brand building: xu lihua has increased the publicity and promotion of Bird brand, improved brand awareness and reputation, and attracted more consumers and partners. Xu lihua himself won many honors, such as outstanding invention entrepreneur in Zhejiang Province and outstanding expert in Ningbo, and established a good corporate image for Bird Co., Ltd.