After a year, Blued succeeded in financing again. This is another strategic investment of Looking for China to create a guest, a platform of Beijing News, last February, and the seventh round of financing since its establishment.
Previously, Blued received an angel round investment of RMB 3 million from Shanghai Zhonglu Capital in 2065438+August 2003 respectively;
2065438+In February 2004, it obtained tens of millions of RMB Series A financing from Liu Qing Capital;
20 14, 10. In June, Shunwei Capital and DCM obtained Series B financing with a total amount of USD 30 million.
In April 20 16, Ventech China led the investment, followed by hong kong new world group, Bai and DCM, and obtained hundreds of millions of yuan in series c financing;
July 20 16, led by Jiayu Capital, followed by Guo Hong Jiaxin Capital, and obtained tens of millions of dollars in C+ round financing;
20 17 February, C++ raised tens of millions of RMB, which is a strategic investment of Looking for China to create a guest, a platform of Beijing News.
According to public information, CDH Investment, the lead financing institution, was established in 2002. By the end of 20 16 and 12, the scale of management funds reached12 billion yuan. CDH has invested in 180 enterprises, nearly 50 of which are listed at home and abroad, and cultivated a number of leading brands in the industry. The invested enterprises have more than 500,000 employees, which is an important force of China's economic vitality.
Blued is a product of Beijing Blue City Brothers Information Technology Co., Ltd., and it is an interest social application and health education platform that advocates active and healthy life. As of February 20 18, Blued has completed the D and 7 rounds of financing, with a vertical market share of over 90%. It has 40 million registered users in more than 93 countries and regions around the world, of which overseas users account for 30%. In addition to providing communication and social services for vertical people, Blued is also committed to using mobile Internet technology and social new media channels to serve public health, carry out AIDS prevention and publicity, and help the development of social welfare undertakings.
According to Geng Le, CEO of Blued, in 20 17 years, Blued has experienced explosive growth in various business lines, such as live broadcast, mobile marketing, games, big health, etc. With its leading position in the vertical social field and strong international momentum, Blued has obtained the ecological layout of vertical social commercialization. In the future, Blued will further devote itself to the optimization and upgrading of products and services with the help of a new round of employer resource advantages, and gradually develop into a diversified platform integrating vertical social interaction, pan-entertainment and health education.
From the social runway to the pan-entertainment and health education market, Geng Le has a clear plan for the development of Blued. According to its introduction, Blued will make a strategic layout in three aspects:
First, optimize the existing social experience. Live broadcast has introduced new social and entertainment scenes for Blued, which has promoted the continuous expansion of user scale. In the future, short video, AI picture socialization and other functions will be launched one after another, and users will use more and more scenes. It is natural that MAU will hit a new high and its income will increase accordingly.
Second, enter the international market. According to Geng Le, Blued has become the number one company in Southeast Asian countries. With this round of funds, it will continue to expand to Latin America and Europe. At present, we are cooperating with related companies in various fields to further seize the international market. "Our overseas team is infiltrating the target market according to the established strategy and solid execution, and confronting overseas enterprises of the same type head-on, and will make achievements in the next year or two." In June 5438+February last year, Blued also invested in a similar social application in the United States, and gained market share in Latin America and North America through capital entry.
Third, persist in doing AIDS prevention public welfare and witness the progress and opening up of China. Blued, formerly a public welfare organization, has always regarded doing public welfare as a "foothold". To this end, Blued actively cooperates with the government, social organizations and international institutions to promote public welfare cooperation in the field of public health and AIDS prevention and control.
In this regard, Geng Le said that after this round of financing, Blued will give full play to the advantages of Internet companies, continue to explore and accumulate the application experience of science and technology in AIDS prevention and control, increase investment in AIDS prevention and public welfare undertakings, shoulder social responsibilities, and strive to promote social progress, hoping to become a business card for China's harmonious economic, cultural and social development.