From the story point of view, there used to be an app called Ping An Homecoming Club, which was specially designed for salesmen who left safely and could sell some short-term insurance for peace. This is the predecessor of Fuer insurance broker. For salesmen, its advantage is that there is no performance appraisal, that is, there is no performance pressure. After all, its main group is salesmen who left safely, so the reason why salesmen leave the most is that the performance appraisal is not up to standard. The bad thing about it is that it can only sell safe products at present, so I personally don't think it can be called a brokerage company. For customers, the good thing is that I didn't expect it at present. The bad thing is that I saw some friends on the Internet who were either busy watching the fun or tried the employment process themselves and found a serious problem. If they join the company without any audit conditions, isn't it still an agent with a changed name? The products sold are still those. It is also the same to let the resigned salesman have multiple part-time jobs.
From a historical perspective, we can see that Ping An Group has paid more and more attention to insurance intermediary channels since 20 12. As the most profitable insurance company in China insurance industry, Ping An has always had a strong grasp of market trends. From the current insurance industry as a whole, the production capacity of intermediary channels is not worth mentioning compared with that of agents. After all, the employee base is too small. Why does Ping An pay so much attention to intermediary channels? What Ping An values is the possibility of the future, which is not extended here. Interested students can search the insurance structure and proportion of countries with relatively prosperous insurance industry in the world and judge the future trend.
20 12- ping an insurance agency co., ltd was established. 20 14- ping an chuangzhan insurance sales co., ltd was established. 20 15- fuer insurance brokerage co., ltd was established. 2065 438+07- Ping An Baodai Network was officially launched. 2017165438+10.21-ping an one-account APP quietly launched seven peer-to-peer products, involving six insurance companies, such as tongfang global, anbang and PICC, and then went offline in a hurry because of the rebound of agents. 2065438+July, 20091-Ping An's "One Account for the City" APP was launched on other companies' products for a short time, but like last time, it was a flash in the pan. April 2020-Ping An Alumni Association APP began to increase the number of employees for Foer insurance brokers.
Well-known domestic insurance brokerage companies are: Da Tong Ming Ya Yong Li Panhua.
From the perspective of industry structure, let me explain to you:
There are three troikas in finance: banking, securities and insurance; After the merger of banking, insurance and supervision, the status of insurance has obviously improved.
The insurance industry includes: insurance companies and insurance intermediary companies; Insurance intermediary companies also include insurance agency companies, insurance brokerage companies and insurance assessment companies. At present, the domestic market is the integration of production and marketing for insurance companies, while the international market is the trend of separation of production and marketing. The market share of insurance intermediary agent/broker business in developed insurance market has surpassed that of traditional insurance company agents.
Insurance agents include exclusive agents, professional agents and part-time agents. Exclusive agents generally refer to the salesmen of insurance companies; Professional agents generally refer to the marketing personnel of professional insurance agency companies; Part-time agents generally refer to insurance agents in banks, postal services and other channels.
In China, especially in the life insurance business, there is no essential difference between the brokers of insurance brokerage companies and the agents of professional agencies. They all choose different products for customers on behalf of third parties and provide professional insurance consulting services.