TTE mode is actually still a directional variation of single OEM manufacturing mode: third-party companies integrate R&D, manufacturing and brand resources of Thomson and TCL global color TVs to expand the comprehensive benefits of both parties aiming at the global market.
Thomson's own brand structure in the global market (Thomson in Europe and RCA in the United States) has not been harmed at all, and it still holds these brands and its own technical patents. That is to say, TTE is a powerful tool to integrate the existing resources of TCL and Thomson, so it can be affirmed that TTE is a factory mainly engaged in manual labor, and it only organizes resources to achieve global sales.
In the long run, the task to be solved by China Color TV is the global industrial competitiveness, and the formation process of industrial competitiveness is a learning process at the enterprise, industry and national level. The most important content in this learning process is technological innovation and the change of organizational ability.
After the large-scale commercialization of modern technology, the transformation from production-oriented organization to management-oriented large enterprises has created the organizational capacity foundation of western industrial powers, and the organizational capacity developed from this is the source of sustainable competitive advantage and the driving force for the sustained expansion of enterprises and national economy, especially the global organizational capacity, which we can clearly see from multinational enterprises, which is not available to China enterprises that have just started to go abroad. The appearance of TTE provides an opportunity for China enterprises to exercise their global organizational ability. Although it is difficult to seize this opportunity, it is a great progress compared with the original single OEM export of China enterprises.
Of course, it is difficult to achieve the success of enterprise operation only by organizational ability, and the more important resource that determines the competitiveness of enterprises is technology. The essence of industrial development is the process of acquiring technical capabilities and transforming these capabilities into product and process innovation under the condition of constantly changing technology. The basic source of technological progress in economy is the growth of system technical ability. In other words, the key to TCL's sustainable development lies in whether it can achieve the effect of technology diffusion in such a large joint venture.
When multinational enterprises enter the China market, their joint ventures with China enterprises have the function of avoiding policy, culture and market risks. In reality, local enterprises only play the role of manufacturing, lacking product development, and product development is replaced by introduction. With the passage of time, local enterprises have become more and more marginalized in the China market. The sole proprietorship and solo movement of multinational enterprises is actually a reflection of their familiarity with the China market. Therefore, TCL's export-oriented joint venture has become an attempt to require technological progress.
Obviously, for China enterprises, there are two main purposes of joint venture, one is to effectively improve their organizational capabilities, and the other is to obtain the effect of technology diffusion and generate their own R&D capabilities. If the joint venture fails to achieve this effect, it cannot be said to be a failure, but it can be said with certainty that the joint venture is unsuccessful.
Personally, Thomson only sells patented technologies and brands to TTE, and technology diffusion will be very difficult. That is to say, being close to the source of technology does not mean that he also owns these technologies. It depends on how TCL uses TTE as a springboard to play its own "star-attracting method", but the new company will still have some so-called "scale" synergy effects, such as reducing manufacturing costs. Speeding up meeting the market demand in different regions is beneficial to both sides. The most important thing is that TCL has the opportunity to play international leagues, which is a rare ability exercise for China enterprises.
China Marketing Communication Network
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"Automatically import (including old comments). Author: Luo Qingqi.