As a novice, we should first understand the basic situation of this industry, and then do market research and forecast. That's about it! Also lock in customers and know customers! Understand the needs of customers and their basic requirements!
Business lies in diligence!
1. In the early stage, we had a good relationship with building materials dealers in different industries. When customers go to see building materials alone, it will be a big advantage for me to ask local decoration companies to recommend them to us when they are good.
2. Be sure to find someone who specializes in running the community to occupy the market in advance to obtain customer information, hold designer salons from time to time, and invite customers to communicate with our designers to understand customer needs.
3. When choosing several construction sites, the customers in the residential area who just handed over the house should first do a good job of quality and quantity as a model room for customers to visit and drain in different styles.
The answers to such questions are very wide. Most people know that advertising telephone networks promote offline push, but such answers are empty, that is, there is no answer. I'll give you some suggestions from several details, hoping to inspire you. With the tide of hardcover housing, the control of electricity sales is becoming more and more strict. With the sweeping of the Internet, the cost for decoration companies to acquire customers is getting higher and higher. If your company now has a certain customer base and construction site, you must grasp the service, return to the source, strictly control the process materials that the decoration company should do, and have a good customer experience. With the development of the Internet, word-of-mouth is becoming more and more important, although the repeat customer cycle of decoration customers is very long. 2. Mobilize site workers as long as they can provide the owner's number to verify that it is true and effective, regardless of whether they sign the bill or not. Sign the bill, give them a commission, and fully mobilize the enthusiasm and sense of ownership of the workers. 3. Contact the salesmen in this industry and use the customer resources that their company can't digest or their company can't sign, no matter whether it is a single order, as long as the customers invite them to the store to reward them and give them a commission. Cooperate with local real estate agents. Second-hand housing will account for 60% of the decoration market in the future. From 2000 to 20 10, the house has reached the second renovation cycle. This is a huge market. The specific mode of cooperation needs to be discussed by yourself. 5. Be sure to have Internet thinking and cooperate with home improvement Internet companies. Now most home improvement Internet companies are network intermediaries. Who to cooperate with needs to choose the one that suits you according to your own company conditions and characteristics.
Let more people know about you and agree with you, then there will be business.
I saw that two people have already answered the multi-channel promotion.
Here I offer another way of thinking:
The premise is that you have a certain amount of venture capital, which can be used to improve your popularity.
Hold a press conference and design a sharing meeting.
The process is as follows:
1. The theme is to use design to improve the competitiveness of corporate brand image and expand market share (general direction, my copywriting skills are limited, haha).
2. Ask the design directors of first-line enterprises to share the speech at a high price (please see your budget, these people are the driving force to ensure the quality of the conference and attract guests). You can reserve a few speech places for designers who want to be famous (charge), or you can join a round-table discussion session during the speech (the purpose is to charge, so that several well-known designers can talk with corporate executives, and corporate executives can promote the company in the dialogue, so that you can charge the company. )
3. Invited guests can be divided into students, design practitioners and corporate executives. The first 200 guests are free, and the guests behind are charged at a high price.