Beske, a network celebrity bakery, is exposed to abnormal operation. How does the brand respond?

Recently, the network celebrity cake brand Besike was exposed to abnormal operation, and many abnormal phenomena such as cake non-delivery and order cancellation occurred at the same time. On February 2nd, official website, the base of 65438, announced that since mid-October of/kloc-0, due to "the replacement and adjustment of the company's management decision-making level and the need to upgrade the supply chain seven years after the epidemic", the user ordering system could not work normally, and it was planned to resume the cake delivery service of 65438 in various places on February 5th.

The owner of Beske brand is Shanghai Shoule E-Commerce Co., Ltd. According to the survey, Shanghai Handle E-Commerce Co., Ltd. was established on the New Third Board of 201and 201,with a total market value of 434 million yuan. The legal representative, chairman and actual controller of the company are all Wu Zi Feng, and the largest shareholder is Shanghai Kenton Venture Capital Center (Limited Partnership), holding 40.63% of the shares.

Extended data

People from Beske Nanjing Branch went to the building.

On the evening of 65438+February 1, the reporter came to Nanjing Wangu Zhongchuang Space Culture and Finance Industrial Park, and the office of Beske Nanjing Branch was in the park. There is no Beske logo in the office. The reporter saw that several employees of the company were loading office supplies into cartons to be transported away. There are also park managers and police at the scene.

"We can't find the person in charge, and no one has given us a statement. We can only move some office supplies first to stop the loss. " Xiao Shao, sales manager of Beske Nanjing Branch, introduced that on June 30th, 165438+ a customer reported that the cakes ordered by Double Eleven had not been delivered. After everyone learned about the situation, they learned that the headquarters could no longer deliver cakes, and the people from the Shanghai head office went to the building, and the person in charge of Nanjing could not be contacted. Only then did I think of the company moving things.

According to the employees present, Besker had abnormal symptoms in Nanjing as early as June+10/October 1 day, 65438, and the employees delivering cakes refused to work. After that, there are still cake styles that can't be ordered. In the future, salespeople can't order cakes for customers without the authority to place orders.

Xiao Shao said that he joined BASIC Nanjing Branch from 2065438 to September 2005, and all the people present at that time were the sales of the company. They earn a commission by selling cakes in Kolor, and cakes and other products are distributed by the headquarters. At present, everyone has hoarded a large number of cake cards. "I still have almost 70,000 yuan of unsold cards."

The reporter saw that the amount of each Beske cake card varied, including 2 18 yuan, 3 18 yuan, 428 yuan and 798 yuan. Another salesperson said that these cake cards are mainly sold to units as employee benefits, and some of them are sold to individuals. At present, he still has more than 300 thousand cake cards in his hand. "Nine cards were sold here in Nanjing, and seven or eight hundred thousand yuan cards were not sold. If it is not sold, it is estimated that there are still millions of cards in the hands of consumers that have not been redeemed. "

At present, employees in Nanjing plan to apply for labor arbitration to protect their rights.