In 2008, he went to South Korea and the United States to study marine chemistry and obtained a master's degree in science.
In May 2009, he worked as a cosmetics e-commerce company in Hangzhou, and was the founder of Nora Cosmetics Mall, a famous cosmetics e-commerce website in China, and Nora Taobao Store, the largest cosmetics online store in China. Proficient in the market, design and service system of digital and information operation of e-commerce.
In 20 10, Nora received $5 million in venture capital from Jingwei Venture Capital.
On 20 1 1 year, Nora founded the cosmetics sharing community Nami Hui;
20 12 Nora founded the cosmetics brand Berilu, a skin stylist and a beautiful craftsman.