Li Ning is a sporting goods company founded by Mr. Li Ning of Prince of gymnastics on 1990, and its headquarters is located in Zhongguancun Science Park, Tongzhou District, Beijing. After more than 20 years of exploration, Li Ning Company has gradually become a leading international sports brand company representing China.
From taking the lead in establishing franchise marketing system in China at the initial stage of its establishment, to sponsoring China sports delegation to participate in various competitions at home and abroad for many years, from becoming the first sporting goods enterprise in China to constantly adjusting its brand positioning, and then listing in Hong Kong in June 2004, Li Ning Company has experienced the development and prosperity of national enterprises in China.
Brief introduction of Li Ning brand
Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories of Li Ning brand. A huge retail distribution network and supply chain management system have been established in China, and the status of e-commerce has been continuously improved to build an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004.