MCN is a new economic operation mode of network celebrities from abroad. Simply understood, it is the economic company, organization or institution of online celebrities or media creators. They provide advice and resources for creators, and teach them how to realize cash and how to build personal brands. The ultimate goal of MCN is to lead the creators to realize commercial realization, thus creating value for the organization.
For example, Tik Tok MCN is an Internet Celebrity Incubation Center, which is a brokerage company or institution that specializes in cultivating and supporting talents of online celebrities. Some people also call it Tik Tok Redskins Club. Tik Tok MCN's huge Tik Tok talent matrix is like a team that can support each other. Everyone can push each other's content and conduct traffic diversion. Not only that, they can also launch activities to build a content matrix, create hot events, attract fans' attention and break through the traffic bottleneck.
Main functions of MCN mechanism
1. Provide professional content operation support to Daren, and assist creative generation and development route planning on the basis of Daren's existing positioning. Help people produce better content and realize their commercial value.
2, traffic support, for people, institutions are willing to incubate IP, giving IP more exposure and traffic is inevitable. The content quality produced by good talents is higher. You can get the commercial packaging of the organization, and let people get better traffic through various marketing means.
3. Have mature business operation mode, determination, business risk assessment ability and market sensitivity. It can accurately evaluate the risk of the project and reduce the experience mistakes of talents.