The essence of retail is to sell the experience to consumers at a reasonable cost and earn the difference between the experience and the cost, that is, the benefit. The goods sold in retail are only one of the carriers that provide consumers with experience, and the carriers that affect consumers' experience include: brand, product quality, price, consumption place, service and so on.
Can you provide a better experience at a lower cost? In this way, the competition between retail formats lies in two battlefields: sales experience and cost control.
For sales experience and cost control, the supply chain is undoubtedly a direct business load, so the competition in the retail industry is largely the competition in the supply chain.
The traditional retail supply chain depends on the suppliers of products, which is inefficient and difficult to control the quality; In the latter, more efficient companies began to build small warehouses in residential areas to achieve regional coverage. For example, we see that SF is the best choice, fresh every day, love fresh bees. This model can reduce the logistics cost by 50%, but it requires high operational efficiency and accurate prediction of regional demand.
Now it is "warehouse-store integration", and the most typical case is the fresh box horse. The products ordered by Boxma Xiansheng online are directly packaged in the store, and then collected by the delivery staff of Boxma Xiansheng, and delivered to thousands of households, with 3 ~ 5 orders each time. The system actively plans the road.
Box horse fresh food, a new retail supply chain model, enables it to expand rapidly and achieve profitability. As a new e-commerce, YouZhonglian also has its own unique business model for the new retail supply chain: relying on Saas platform, integrating upstream and downstream resources, and using big data for sales and demand. Retailers do not need to open positions, buy and sell online and deliver goods offline, which effectively reduces retail costs and avoids the risk of hoarding goods.
You Zhong Lian Shang uses its own software advantages to build a circle on the platform and integrate multi-brand supply chain. At the same time, it provides retailers with better quality and lower price, and provides consumers with limited selected goods by choosing SKU, which reduces the information surplus in the process of selecting goods and provides a better consumption experience.
The digital transformation of retail is the general trend. The new retail, which is user-centered and user-demand-driven, has brought about the transformation of commodity supply chain from traditional stocking to flat management, with fixed production by sales and supply on demand, which embodies the characteristics of diversified retail scenes, fragmented orders and real-time.