Creating the same value fully reflects the attitude and responsibility of Bank of Communications to customers, shareholders, employees and society, and is a clear expression of building a responsible and harmonious Bank of Communications.
Customers are the source of value creation of Bank of Communications. All management activities of Bank of Communications should focus on providing customers with better financial solutions, providing time-saving, labor-saving, worry-free and value-added financial services, winning customers' trust and cultivating customers' loyalty.
Shareholders are investors and customers of Bank of Communications, and they are the solid backing for the survival and development of Bank of Communications. It is the responsibility of Bank of Communications to establish a perfect investor relations management mechanism, accurately and fully disclose information, safeguard the long-term interests of shareholders and maximize shareholder value.
Employees are the carriers of Bank of Communications' financial services and the creators of service value. Excellent employees support the cause of Bank of Communications. Bank of Communications adheres to the people-oriented principle, creates a good personal development environment for employees, and allows employees to grow with the growth of Bank of Communications.
Bank of Communications constantly pursues innovation, meets the diversified needs of customer wealth management with high-quality investment team, strong financial strength and good banking market reputation, and does its best in the fields of maintaining and increasing customer wealth and creating value for customers, forming a clear, differentiated and recognized business strategy.
Improve the ability to provide customers with all-round and personalized financial services, form a hierarchical and sub-regional service system, shape a differentiated brand positioning and a professional brand image of integrity, and make Bank of Communications a leader in China's wealth management market, a designer of the best financial solutions, an innovation leader in value business and a holder of innovation results.
Extended data:
"One Bank of Communications, one customer" means that Bank of Communications should strengthen internal management coordination, form a joint development force, take customers as the center, and enhance its ability to provide customers with one-stop, all-round and all-round financial services.
Externally, we should focus on the overall interests of Bank of Communications, cooperate with each other, maintain a unified brand image, fully meet customer needs, and win customer recognition.
Emphasizing "one bank, one household" means that the whole bank will enjoy customer information resources and establish long-term and stable cooperative relations with customers. The maintenance of the relationship between Bank of Communications and customers has leapt from the traditional product sales era to the customer experience era, and we must pay attention to methods and strategies for the marketing of customers, especially middle and high-end customers.
Bank of Communications must speed up the integration of customer resources and information, abandon the unnecessary argument of "your customer" and "my customer", and really work out the best plan for customer relationship maintenance from the height of "every customer is a customer of Bank of Communications" to fully meet the wealth management needs of customers.
References:
Baidu encyclopedia-bank of communications