On February 5th, Great Wall Motor brought Haval and Great Wall EV to the Delhi Auto Show in India, and launched a number of core parts and components, showing the strong product lineup and leading scientific and technological strength of Great Wall Motor to Indian consumers. At the India Auto Show, Great Wall Motor took the form of an independent exhibition hall, with a booth area of 365,438+050 square meters, a record.
Mr. Hardeep Brall, Marketing and Sales Director of India Haval Automobile Co., Ltd. said: "In the future, Great Wall Motor will continue to focus on global development, and the Indian market will become the most important part of Great Wall Motor's strategic layout." At the same time, Hardeep Brall announced that Great Wall Motor's Indian market strategy was officially launched. Great Wall Motor will take root in India and establish a full-service ecological chain covering research, production, supply and sales, making positive contributions to society.
Reload India
Although the first overseas factory of Great Wall Motor with four technologies was selected in Russia, the Indian market is the first core market of Great Wall Motor's overseas strategic layout.
The data shows that India is a diversified country, with more than 100 nationalities and more than 2,000 languages, with a land area of about 2.98 million square kilometers, ranking seventh in the world, with a total population of about132.4 billion, ranking second in the world, and achieving GDP in 220 18 years. 2.7 1 trillion dollars, with an economic growth rate of 7.4%. It is the fastest growing country among the big economies, and the software industry is its dominant industry. In 20 19, India sold 3.693 million cars, making it the fourth largest car market in the world, with about 50 cars per thousand people, and the market size is equivalent to that of China fifteen years ago.
Based on the above data, many institutions regard India's automobile market as the initial stage of development. In addition, with the continuous development of India's economy and the release of consumers' demand for automobiles, India is expected to become the fastest growing automobile market in the world in the next decade. It is estimated that in 2022, India's automobile sales will reach 6 million, surpassing Japan to become the third largest automobile market.
Therefore, India is also regarded as the most potential automobile consumption market in the world, and a good investment environment attracts foreign businessmen to regard India as the preferred direct investment destination. ?
Great Wall Motor has been paying attention to and studying the Indian market, and finally took the Indian market as the core strategic market and began to implement an active investment plan. Its investment fields cover vehicle research and development, power battery, electric drive, vehicle and parts manufacturing.
Great Wall Motor Bangalore R&D Center is the first stop for the company to invest in India. At present, the number of R&D personnel in India has reached 150. In the future, Great Wall will continue to invest in localized R&D to tailor smart security products for Indian consumers;
June 5438+1October 65438+July 2020, Great Wall Motor signed an agreement with General Motors to acquire the Tarigon factory in India, which will lay an important foundation for Great Wall to enter the Indian market. The acquisition transaction will be completed in the second half of 2020. Great Wall Motor will realize the production of EV and SUV models of Great Wall in this factory, and the completion of the factory project will realize 3,000 jobs in stages? .
According to reports, Taligang Factory is located in Taligang Industrial Park, Pune City, Maharashtra, India, with an area of 182 1 mu, close to the expressway and convenient transportation. It is about 45km away from Pune, 0/00km away from Mumbai 120km away from the new port of Mumbai. Pune is a relatively mature automobile industry base in India.
The factory was built in 2008, including stamping, welding, painting, assembly and engine production workshops. 20 10 was put into production in June, and the planned annual production capacity is138,000 vehicles and157,000 engines (including gasoline and diesel engines). The factory is equipped with logistics distribution center, training center, project management building, administrative office building and public facilities center, transformer station, oil depot, vehicle parking lot and other public facilities, surrounded by spare parts manufacturers such as Norma (fasteners), Borgwarner and Magna.
However, Great Wall Motor is not the first automobile company to discover the potential of the Indian automobile market. European and American brands such as General Motors, Volkswagen, Ford Motor Company, etc. began to deploy in India as early as 10, and SAIC also started to deploy in India with the help of General Motors in 20 10. However, ten years later, GM announced its withdrawal from India, and the business development of Ford and Volkswagen was extremely difficult. SAIC-GM-Wuling, which is well known to domestic consumers for its low price, has not opened its market in India. Can Great Wall Motor do it?
Looking at the Indian auto market, Suzuki, who withdrew from the China market, is a well-deserved sales champion, with annual sales exceeding one third of the Indian market. Followed by Hyundai Motor and India's Tata and Mahindra, the combined sales of these three brands also exceed one-third of the Indian market.
The core competitiveness of these four brands is cheap. What is the magic weapon for Great Wall Motor to succeed in this market?
Emphasize youth and cleverness.
20 13 Wei Jianjun, chairman of Great Wall Motor, looks at the international development of China automobile enterprises in this way: If you can't win the competition with multinational (automobile) brands at home, how can you fight in other people's homes?
At present, Indian car companies are still relatively weak. As an outstanding representative of China automobile brand, Great Wall Motor has found its own core market and product advantages in the competition between domestic and multinational automobile companies. Now we are competing with multinational car companies in different places. What is the style of Great Wall Motor?
First of all, the absence of Haval H6, the "National God Car", means that Great Wall Motor does not take "cheap" or "cost-effective" as its core weapon. If we look at the fact that H6 is not produced in Tula, this strategy is also reflected in the whole overseas strategy of Great Wall Motor.
Second, emphasize youthfulness and intelligence. Judging from the exhibition cars of Great Wall Motor at Delhi Auto Show, Great Wall Motor * * * brought eight exhibition cars of two brands, including two Concept cars of Haval brand-Haval Concept? h？ (World premiere), Haval Vision? 2025 (starting from India); On the production car, we mainly brought Haval brands F7, F7x,? F5，？ H9 and IQ of electric vehicle brands? R 1 .
These eight production cars all have one thing in common: intelligent interconnection, aesthetic modeling, driving and control experience, intelligent safety, batteries displayed in functional areas, Haval intelligent cockpit, Haval safety body, Great Wall EV autopilot technology and so on. It fully demonstrates the layout and thinking of Great Wall Motor on the future development of electrified and intelligent vehicles.
Therefore, although the best-selling models in the Indian market are all cheap cars, Great Wall Motor still insists on being young and intelligent as a breakthrough.
Finally, the emphasis on brand intensification, except for the absence of H6, is that the electric vehicle of Great Wall Motor does not use "Euler" as the brand name, but uses Great Wall EV, and the so-called H series and F series are not emphasized in the Haval brand.
Formed three major overseas regional markets.
Over the years, Great Wall Motor has been adhering to the strategy of "excessive investment" in technology research and development, and has successively set up overseas R&D centers in Japan, the United States, Germany, India, Austria and South Korea, and built a global R&D layout with China headquarters as the core and covering Europe, Asia and North America, laying a solid foundation for continuous independent innovation. Excellent technology and product quality ensure the sustainable development of Great Wall Motor, which has achieved sales of more than one million vehicles for four consecutive years.
Since 1997, Great Wall Motor has continuously accelerated the global market expansion by setting up global factories and sales subsidiaries, and has won a good reputation in the world, and its brand awareness and international reputation have been continuously improved. In addition to the Tula plant in Russia and Taligang plant in India, Great Wall Motor has also built KD plants in Ecuador, Malaysia, Tunisia and Bulgaria, and is actively engaged in international business.
At present, Great Wall Motor has completed the layout in more than 60 countries and regions such as Asia, Africa, South America and Central and Eastern Europe. Relying on the five regional marketing centers in Russia, Australia, South Africa, South America and the Middle East, it has opened more than 60 countries and regions around the world, established more than 500 global networks (except China) and sold more than 600,000 vehicles. At present, Great Wall Motor has completed the construction of three key regional markets as follows:
1) Central and Eastern Europe-Russia Regional Marketing Center: Great Wall Motor entered the Russian market in 2004, and its current market share in Russia has exceeded 1.2 million. By the end of 20 19, Haval brand had more than 80 secondary dealers in Russia.
2) Asia-Pacific-Australia Regional Marketing Center: Haval Australia has 47 dealers, covering two major markets in Australia and New Zealand, focusing on core automobile sales areas such as Victoria, Queensland, New South Wales, Christchurch, South Island, Auckland and North Island.
3) Africa-South Africa Regional Marketing Center: Haval South Africa Co., Ltd. (Haval South Africa), as a wholly-owned subsidiary of Great Wall Motor Co., Ltd., is responsible for the sales, brand promotion and after-sales service of complete vehicles and auto parts in the South African market. Haval South Africa currently has 57 secondary sales networks, creating more than 600 indirect jobs. In 20 19, the company sold 1087 1 set, ranking first among China brands in the South African market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.