1. Key customers are very important for the company to achieve sales targets, and will account for a large proportion of sales revenue now or in the future. These customers are small in number, but they play an important role in the company's overall business.
2. If the company loses these key customers, it will seriously affect the company's business, and it is difficult for the company to recover its sales performance in a short time, and it is difficult for the company to quickly establish other sales channels. The company has a certain dependence on these key customers.
There is a stable cooperative relationship between the company and key customers, and they have great potential for the company's future business.
4. The company spent a lot of working time, manpower and material resources on customer relationship management. These key customers have strong negotiation and bargaining power, and the company must spend more energy to maintain customer relationships.
The development of key customers is in line with the company's future development goals and will form a strategic alliance. When the time is ripe, the company can carry out the backward integration strategy, form a strategic alliance with customers and take advantage of key customers, which will be beneficial to the company's growth.