In 2006, Shandong Yinmai Beer Industrial Park successfully passed the acceptance of Shandong Provincial Tourism Bureau and became the first industrial tourism demonstration site in Linyi City. In order to enrich the connotation of provincial tourism demonstration sites, the company invested 40 million yuan to build industrial tourism demonstration sites, and is now actively preparing to declare national industrial tourism demonstration sites. The beautiful ecological environment, harmonious humanistic environment and unique corporate culture of the industrial park have added a good brand and new bright spot to the tourism construction in Mengyin.
Carry forward the characteristics of Yinmai and enliven the green industrial tour. From 1986 to 10, malt beer was born in Yimeng, the red revolutionary base of China, and was rated as "China Famous Trademark" by the State Administration for Industry and Commerce. There are beautiful scenery, rich medical stone strata, rich mineral water resources and three natural resources rich in honeysuckle, which provide a unique resource advantage for brewing beer. The industrial park is 2 kilometers adjacent to Yimeng Diamond National Mine Park, and the famous national forest park Mengshan is only 15 kilometers. It is 28 kilometers away from the famous Meng Lianggu Campaign Memorial Hall. Its superior geographical location provides convenience for tourists to "have multiple scenic spots on one route".
Shandong Yinmai Beer Industrial Park takes corporate culture as the soul and center of industrial tourism, takes dignity, interaction, passion and culture as the tourism theme, takes tourists' zero-distance contact, personal experience and taste of Yinmai beer as the charm of Linyi city's business card, and develops the production area into an industrial tourist attraction with the help of unique natural resources, opening up a tourism route featuring "green industrial tour". By combining green ecological resources in mountainous areas with modern industrial production, the history of enterprise development, beer production technology and equipment, enterprise progress and transformation, and scientific and technological innovation are systematically displayed, which not only unveils the mystery of beer brewing industry for ordinary consumers and tourists, but also spreads beer knowledge and beer culture. Let visitors unconsciously accept enterprises and brands and cultivate potential consumption in the process of understanding the style of green enterprises and appreciating classic crafts. Developing industrial tourism is a new means, a new platform and a new selling point to subtly enhance our corporate image, promote brands, promote sales and improve efficiency. For enterprises, the development of industrial tourism is equivalent to advertising for free, turning attractions into selling points and tourists into customers.
In recent years, Shandong Yinmai Beer Industrial Park has established cooperative relations with many travel agencies inside and outside the province. The industrial park combines the tourist routes of major scenic spots with those between scenic spots (spots) inside and outside the county, and carefully designs and scientifically arranges multiple schemes for tourists to choose. Tourist routes pay attention to the organic combination of sightseeing, leisure, popular science and vacation, implement humanized management and sincerely serve tourists. The whole tour process will make visitors feel the harmonious atmosphere of the integration of modern production lines and natural scenery in mountainous areas, and realize the corporate culture connotation of passionate Yinmai; We can feel the golden quality and innocence of our Yinmai people.
Industrial tourism is a new kind of tourism. Focusing on enhancing the brand image of Yinmai, the company will give full play to its unique advantages in natural resources and vigorously develop Yinmai beer industry tourism featuring "green tourism", which will surely achieve double harvests in economic and social benefits.