Guangdong Southern Radio, Film and Television Media Group Co., Ltd. is a large provincial media enterprise focusing on radio and television. Founded in 2004, the company was formed on the basis of integrating the operating assets and resources of the former Southern Radio, Film and Television Media Group, Guangdong People's Broadcasting Station, Guangdong TV Station and Southern TV Station, and it is the industrial operation platform of Guangdong Radio and Television Station. The business scope of the company and its subsidiaries includes advertising business, new media industry, radio and television content production, TV shopping, cultural industrial park, and covers radio and television engineering, performing arts culture, film and television tourism and other fields. Among them, companies in the new media industry and the film and television content production industry are preparing to go public.
In terms of new media industry, Guangdong Southern New Media Co., Ltd., a subsidiary of Guangdong Southern New Media Co., Ltd., is one of the enterprises with the highest resource concentration and the most complete licenses in the provincial radio and television system in China. The business covers IPTV, Internet TV, mobile TV, subway TV, car mobile TV, network video, outdoor media, value-added services, new media content processing and production, Internet education and other fields.
In terms of radio and television content production, Guangdong Southern Pilotage Film and Television Communication Co., Ltd., Guangdong Shiguang Media Co., Ltd. and many other enterprises integrating TV drama planning, production, introduction, distribution, brokerage and advertising have successively filmed many TV dramas and won many national awards, which are favored by the market.
In the aspect of advertising management, we should integrate the advertising business and new media advertising business of various radio and television channels of Guangdong Radio and Television Station and overseas TV channels, and explore a new advertising management model based on integrated marketing concept under the new situation.
In TV shopping, the "Southern Family Shopping" platform covers video shopping (family shopping channel, IPTV, website video, webcast) and e-commerce websites &; Mall & amp； Wechat Mall, shopping magazines and other all-media sales channels provide consumers with a full range of life department stores and services.
In the construction of cultural industrial parks, there are many industrial parks, such as Southern Radio and Television Center, Zhuhai Southern Film and Television Cultural Industry Base, Meizhou Hakka Cultural Industry Base and National Music Industry Base (Guangzhou).
In accordance with the requirements of modern property rights system and modern enterprise system, Guangdong Southern Radio, Film and Television Media Group Co., Ltd. has optimized its operating mechanism, constantly reformed and innovated, constantly enhanced its awareness of enterprising, market, competition and crisis, and strengthened its layout in several key industrial fields. Facing the brand-new media competition environment, under the background of the integration and reform of Guangdong Radio and Television Station, we will try our best to explore a new path of radio and television industry management and media integration, and strive to create a new market-oriented media group.