Entrepreneurial enterprise refers to an innovative and entrepreneurial enterprise with high growth and high risk. Entrepreneurial enterprises should pay attention to the combination of rewarding equity and purchasing equity, and establish an incentive system for entrepreneurial entrepreneurs. The main form of realizing the value of entrepreneurial entrepreneurs is the combination of rewarding equity and purchasing equity. According to the actual contributions of entrepreneurial entrepreneurs in the past, part of the net growth value of state-owned or collective assets will be converted into corresponding equity and rewarded to them as recognition of their value and compensation for their contributions. The incentive mechanism of core employees in entrepreneurial enterprises includes material incentive, spiritual incentive, policy incentive and work incentive.
Mature enterprises, that is, enterprises with low opportunities and low threats under the circumstances of environmental changes. The marketing environment may provide opportunities for enterprises to make profits, and may also bring risks to enterprises. Therefore, enterprises should always grasp the marketing environment and its development trend in order to take countermeasures, seize the opportunity of success and avoid risks.
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