China's Most Valuable Brand Research Report released by Beijing Famous Brand Assets Appraisal Co., Ltd. shows that the brand value of Hans Beer is 65.438+64.8 billion yuan, ranking the most valuable brand in China. As the first strategic brand of Tsingtao Brewery Xi 'an Company, Hans Beer was established in 1988. At present, the sales area covers the central and western regions and extends to North China, and the sales volume in the northwest is the first, making it the leading brand in the northwest beer market. As a producer of Hans, Tsingtao Brewery Xi 'an Company is one of the most important holding subsidiaries of Tsingtao Brewery Company. From 1996, the annual output of beer was 24,500 tons, with a loss of 320,000 yuan, and the total industrial output value developed to 5 billion yuan, with profits and taxes exceeding 600 million yuan. Since 2000, the company has established seven Hans beer production bases in Xi, Weinan, Hanzhong, Baoji, Langfang, Lanzhou and Wuhan, with an annual production scale of 654.38+100,000 kiloliters of beer. In 2004, Tsingtao Brewery Xi 'an Co., Ltd. achieved a beer production and sales volume of 604,300 kiloliters, a year-on-year increase of 23%. The main economic indicators hit a record high, ranking tenth in the national beer industry, and creating a new situation with the best economic development since the city was founded. At present, the company has become the top three and the second largest sub-brand to be cultivated by 49 subsidiaries of Tsingtao Brewery Company.
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