The first stage is the famous brand development strategy during 1984- 199 1. It only makes a refrigerator product, and through seven years' efforts, it has gradually established brand reputation and credit.
The second stage is the diversification strategy during 199 1- 1998. According to the principle of "East shines, West shines", we make a product every 1-2 years, from refrigerators to air conditioners, freezers, washing machines and color TVs. In the past seven years, the production line of important household appliances has been nearly completed.
The third stage is the development stage of internationalization strategy from 65438 to 0998, that is, Haier goes overseas. Among them, diversification is an important growth mode. Haier's diversified strategic management is a successful example of China enterprises.
Extended data:
Zhang Ruimin-Introduction.
1949 was born in Laizhou, Shandong province;
Senior economist, 1995 obtained the MBA degree from China University of Science and Technology, and 1995 obtained the MBA degree from China University of Science and Technology. He is the representative of the 14th, 15th and 16th CPC National Congress. He is currently the Party Secretary, Chairman and CEO of Haier Group. ?
He is currently the Party Secretary, Chairman and CEO of Haier Group. Zhang Ruimin is the representative of the 14th, 15th and 16th CPC National Congress. 200 1 was awarded the title of Excellent party member of the Communist Party of China and alternate member of the 16th CPC Central Committee.
The official website of Haier-the development course of Haier
Baidu Encyclopedia-Zhang Ruimin