Unfamiliar development is to develop unfamiliar customers. These customers don't know you, and you don't know them. Talk to strangers about insurance through activities, questionnaires, etc. Traditional floor sweeping, regional sweeping and street propaganda are all unfamiliar developments. )
This effect is not very good, but it is very exercise. The more people you meet and get rejected, the less afraid you are of being rejected. Although people are very alert now, there will always be people who feel distressed or considerate when handing out leaflets, knocking at the door or publicizing in the scorching sun, so there will be surprises occasionally.
The focus of a strange visit is to collect customer information and establish a first impression. When you meet people for the first time, don't rush to introduce products to them. It is the key to leave contact information and establish contact with customers. With the contact information, then slowly develop or invite. This is how strange development gets customers.
2. WeChat gets customers
As a social software used by everyone, WeChat has a huge user base. Many people's work and life are inseparable from WeChat. They live offline and often show them online. A person's micro signal is equivalent to your ID card.
The Internet has broken the time and geographical restrictions, and WeChat chat is actually a way of visiting. With WeChat, you may know people you never knew before, become friends, or even be in a group. There is more possibility of contact.
Wechat customers can add new friends through activities, code scanning, nearby people, etc. Every friend can be regarded as a potential customer. Of course, in order to achieve good results, it is necessary to add friends in a targeted manner, and it is best to set up a screening mechanism.
3. Because of the market
By reason, you mean that you are close to each other, familiar with each other and have a good personal relationship. Including your relatives, neighbors and friends, all belong to this category. This kind of customers know the root of the matter with you, and it is easier to develop.
Many insurance newcomers don't know how to get insurance customers, so they will give priority to market development, that is, give priority to recommending insurance to people around them, and the effect is often good.
What the market needs to break through for development reasons is your own skin. People you know may object to your insurance or not support your career, but not everyone does. All you have to do is put yourself down and introduce yourself to everyone you know. I have insurance. Please call me if you want to buy insurance. It's best to make a list and list all the people with the best relationship. These are your customers.
Step 4 introduce
In addition to the easier development of customers, referral is the most effective way to get customers, which is also my main recommendation. Many insurance experts, 60% to 80% of the performance comes from the recommendation of old customers. Is to let the old customers introduce you to several new customers who are suitable for insurance and easy to contact.
This is actually equivalent to an endorsement of trust. Just like when you use a brand refrigerator, you find that it is fully functional, very energy-saving, and has excellent refrigeration and fresh-keeping effect. You can't help recommending it to your friends. Your friend may not be very interested in the refrigerator, but after listening to you, he can't help but want to pay attention. What he should pay attention to is not the demand for refrigerators, but your words guide him.
There are also strict requirements for getting recommendations. Your service must be good and must be recognized by customers. Therefore, in order to get a steady stream of new customers, we must first serve our old customers well.