Yintai's planning. Com is very strategic, and the independence of operation determines the independence of procurement, which is also a turning point for a traditional enterprise to successfully enter e-commerce. Therefore, Yintai's strategic planning is very good.
Yintai refers to Yintai Department Store, which was founded by Mr. Shen Guojun in Hangzhou 1998 and has the unique commercial and cultural characteristics of Yintai. The department store belongs to a department store in Hangzhou, Zhejiang Province, and it is doing well in Zhejiang Province. The annual turnover of Wulin Road Store in Hangzhou is nearly 2 billion. Now Yintai is developing all over the country, and Lotte Yintai in Beijing is a joint venture between Yintai and Lotte in South Korea. China Yintai Investment Co., Ltd. (Yintai Group) takes retail, real estate and resource development as its three main businesses. During the 12 years under the leadership of President Shen Guojun, it has made great progress and created impressive achievements. With total assets of over 45 billion yuan and 50,000 employees, the Group is a leading private enterprise in China.