Address: South of Donggengyun Road, Lianhua Road, Hefei Economic and Technological Development Zone
Legal Representative: Chen Xianbao.
Registered capital:1.800 million yuan.
Company Type: Limited by Share Ltd (unlisted)
Business scope: industrial investment and equity management; Building materials, steel, paper products, plastic products, packaging
Material sales. (Projects involving administrative license shall be operated with the license)
Before this issuance, Huatai Group held 65% of the shares of the company and was the controlling shareholder of the company. The actual controller of the company is Mr. Chen Xianbao, who holds 52.78% of the shares of Huatai Group.
A small snack, melon seeds, was made into a big climate by "cha cha". From 1999, it was "fragrant" all over the country in just one year and quickly became the hottest food brand in China. After more than ten years of development, the traditional roasted seeds and nuts industry has rapidly developed from a roadside workshop to a modern food industry. China nut roasted seeds and nuts products have also successfully crossed the country and been accepted by consumers all over the world. As the first brand in modern nut roasted seeds and nuts industry, "qiaqia" has grown from an ordinary snack food to a well-known trademark in China today, creating many technological innovations and leading the overall development of nut roasted seeds and nuts industry in China.
"Cha Cha Food" has always taken "creating delicious food and spreading happy taste" as its mission, and is committed to spreading "Cha Cha-happy taste" all over the world and building a world-famous brand. The company's main products are traditional roasted seeds and nuts and modern baking products such as QIA Xiaoxiang, QIA QI U-flavored beans, Good Man series, QIA Pistachio nuts, QIA walnut kernels and QIA Breakfast Pie. After years of market promotion, "qiaqia" brand has grown into the first brand in the nut roasted seeds and nuts industry in China and a well-known trademark in China, and has entered thousands of households, and qiaqia series products have also been deeply affected. In 2002, the trademark "qiaqia" was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. In 2006, on the list of 100 China's most valuable brands published by China Brand Research Institute, "Cha Cha" brand ranked 88th, with a brand value of18.22 million yuan. From 2006 to 2009, qiaqia brand ranked first in the "Top Ten Famous Brands of Nut Roasted Foods in China" selected by the National Nut Roasted Foods Association.
Nut roasted seeds and nuts food was initiated by China. According to written records, it has a history of thousands of years as early as the Shang and Zhou Dynasties. Later, in the ancient books such as Compendium of Materia Medica, Qianjin Fangyao, it was recorded in detail that long-term consumption of roasted seeds and nuts can make people "black, light and healthy". There are hundreds of kinds of roasted seeds and nuts, most of which are rich in unsaturated fatty acids, protein, carbohydrates, calcium, phosphorus, zinc, iron and other nutrients, which have certain effects on human metabolism, blood pressure regulation and cholesterol reduction. Nut roasted seeds and nuts food has been deeply loved by consumers because of its unique nutritional and health care functions, low price and good quality. For a long time, China's nut roasted seeds and nuts food continued the traditional manual production mode, with fruit and vegetable seeds, nuts and nuts as the main raw materials, with or without auxiliary materials.
Until the end of 1999, "Cha Cha" made technological innovation, "changed frying into boiling" and introduced a brand-new "Cha Cha Xiang Guazi". On the basis of inheriting a long tradition, the industrial production of roasted seeds and nuts has been promoted through the innovative development of technology and technology. In the process of enterprise development, "qiaqia Food" has always adhered to innovation as the driving force, actively led the technological innovation of the industry, constantly improved the level of mechanization and automation of production, and led the nut roasted seeds and nuts industry to the stage of industrialization, standardization and large-scale production. As the founder and leader of nut roasted seeds and nuts industry, qiaqia has led the development direction of technology and technology in the industry and created a number of industry firsts.
First of all, the production process has been fundamentally innovated. Qiaqia Food changed the production of sunflower seed products from frying to boiling, and made a variety of Chinese herbal medicines beneficial to human health through special blending and cooking. This method not only effectively solves the defect that traditional roasted seeds and nuts are easy to get angry, but also makes the product taste more full and crisp, which makes the nut roasted seeds and nuts industry enter the stage of industrial production. "Boiled" melon seeds are outstanding representatives of the unique production technology of "Qiaqia" fragrant melon seeds. During the period, it also includes a number of processes such as two rounds of screening, careful selection and manual selection, so that each grain is full and of good quality.