The description of the company's advantages and characteristics should be carried out from the aspects of core competitiveness, market position and innovation ability. First of all, core competitiveness means that a company has unique advantages over competitors in a specific field or industry, such as technical expertise, brand awareness or supply chain management. Secondly, market position refers to the company's position and influence in the market, including market share, customer satisfaction and brand awareness. Finally, innovation ability refers to the company's innovation ability in products, services or business models, including R&D strength, innovation culture and market adaptability.