1, defensive strategy is also called "defensive strategy". One of the competitive strategies. Strategies for enterprises to maintain the status quo or deal with events that may damage their competitive advantage and profitability. Including tightening, divestiture, liquidation, etc.
2. Stability strategy refers to the enterprise following the same strategic objectives as in the past, maintaining a consistent growth rate and not changing its basic products or business scope. It is a strategy that takes defense as the attack and safe operation as the purpose, and does not take greater risks in products and markets.
3. The so-called contraction strategy refers to a business strategy in which the enterprise shrinks and retreats from the current strategic business field and basic level, which deviates greatly from the starting strategy. Compared with stability strategy and growth strategy, contraction strategy is a negative development strategy.
4. Mixed strategy is the combination of stability strategy, growth strategy and contraction strategy. In fact, many enterprises with a certain scale implement not only one strategy, but also a combination of multiple strategies in the long run.
5. Growth strategy, also known as expansion strategy, attack strategy and development strategy.
From the perspective of enterprise development, any successful enterprise will go through the implementation period of growth strategy with different lengths, because in essence, only growth strategy can continuously expand the scale of enterprises and make enterprises develop from small enterprises with weak competitiveness into large enterprises with strong strength.
There are many types of strategies to choose from in enterprise strategic management, not only because of the different perspectives of enterprise decision makers, but also because of the different levels, internal characteristics and external environment of enterprises, and different strategies will be chosen under different conditions.
Extended data
Main contents:
Clarify the mission and goal of the enterprise and define the value of the enterprise; Pay attention to all business opportunities and decide the main business scope and development direction; Determine the resources to be acquired and the capabilities to be formed, and allocate resources among different businesses; Determine the cooperation between various businesses to ensure the overall optimization of the enterprise; Determine the organizational structure of the company and ensure that the business strategy meets the requirements of maximizing shareholders' wealth.
The overall strategy is the strategy formulated by the company managers. Company managers include the general manager, other senior managers, the board of directors and related professionals. The general manager of the company is the designer of the company's strategy and is ultimately responsible for the effectiveness of the overall strategy.
Baidu Encyclopedia-Overall Strategy