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At present, decorative fabrics are developing in the direction of high-grade appearance, personalized style and diversified functions. In the past, decorative cloth was only used as sunshade, but now it has been replaced by new functions such as waterproof, dustproof, flame retardant and sound absorption. A multi-purpose cloth has become people's first dazzle.
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In addition, people pay more and more attention to the collocation of fabrics. In the past, when the requirements for home beautification were not high, consumers asked for decorative cloth with flowers. However, with the improvement of living standards and home environment, people have to pay attention to the collocation of decorative fabrics to create a soft environment for home decoration style, which can be better reflected.
Woolen cloth is a new field of textile industry, which has maintained a healthy development in recent years. According to incomplete statistics, at present, there are more than 1 000 enterprises producing plush fabrics in China, with more than 200,000 employees, but most of them are small in scale, and the number of enterprises above designated size (annual output 1 000 yards) is less than 1 000.
Development characteristics of plush fabrics in Pearl River Delta region
At present, the Pearl River Delta and the Yangtze River Delta have become the most densely populated areas of plush fabric production enterprises in China, and the production enterprises in these two areas mainly supply products to customers in this area. In the Pearl River Delta market, Shenzhen Shengheyang Group Co., Ltd. and Nanhai Haixin form the first group in the industry, and Shengheyang occupies 22% of the Pearl River Delta market, with outstanding scale and technical advantages.
Leading enterprises in the Pearl River Delta region have organized professional and technical personnel to seriously study every link of raw material collocation, weaving, dyeing and finishing, and the company's production technology level has been greatly improved. In particular, Shenzhen Shengheyang Group Co., Ltd. aimed at Japanese and Korean enterprises with the most advanced technology in the industry and hired its technicians to tackle technical bottlenecks such as dyeing, which laid the foundation for obtaining the leading position in the Pearl River Delta region.
Plush fabric industry has the characteristics of high openness and low industrial concentration. Most enterprises in the industry are generally small in scale, with poor anti-risk ability, which is greatly affected by the fluctuation of industry cycle, and most enterprises have short life cycles.
Development trend of plush cloth technology
The main products of plush fabrics in the Pearl River Delta are artificial fur fabrics such as plush fabrics, and the raw materials used are mainly acrylic fibers. Products are mainly used to make plush toys, artificial wool clothing, home textile products and sports equipment. At present, plush toy fabrics occupy a dominant position. After years of full competition, the toy industry tends to be stable, and the demand for upstream raw materials such as plush fabrics is relatively stable.
At present, the technical development trend of plush fabric industry is that the requirements for fabric flame retardancy are increasing day by day, and the position of new flame retardant fibers in raw materials is gradually improving. The loss of life and property caused by textile fires all over the world every year is staggering and difficult to estimate. Therefore, developed countries have different levels of mandatory quality requirements for the flame retardancy of textile products, including toys; With the enhancement of environmental awareness, the development and application of new dyeing and finishing materials are also accelerating. In addition to better dyeing and finishing effect, new dyeing and finishing materials must also better protect the original properties of fabrics such as length, strength, elasticity, wear resistance and chemical resistance. Because developed countries have higher requirements for environmental protection and health of plush downstream products such as toys and clothing, they also have corresponding requirements for the production of plush fabrics for toys and clothing.
Plush fabrics have great market potential.
From the national market, the demand for plush fabrics in the domestic market is about1.2 ~1.500 million yards. In terms of production capacity, several large enterprises account for half of the country. Among them, Haixin Group Co., Ltd. has 22 million yards (including 6.5 million yards of Nanhai Haixin), and the production capacity of scattered plush enterprises in Cixi, Zhejiang Province is 27 million to 33 million yards. Guangdong's output accounts for about 33 million yards, of which Shengheyang Company accounts for about 6.5-7.5 million yards, accounting for about 22% of the Guangdong market. Now the market is mainly concentrated in the toy industry. With the development of wearability and automobile products, the market potential of plush fabrics is huge.
Toy manufacturing: China is currently the largest toy producer in the world. According to relevant statistics, there are more than 8,000 toy enterprises in China with 3 million employees, accounting for 75% of the global market. The main bodies of the industry are foreign-funded enterprises and private enterprises, and their sales revenue accounts for about 65% of the sales revenue of the whole industry.
Clothing industry: The clothing industry has a good development momentum, which will drive the development of textile intermediate products including plush fabrics. At present, with the rise of animal protectionism in the world and the shortage of natural animal resources, more and more clothes have entered people's lives instead of long wool.
Automobile textiles: Foreign automobile decoration has basically replaced artificial leather with textiles. According to statistics, each vehicle consumes about 23.2 meters of textiles, and each truck consumes about 15.2 meters. At present, the number of cars in China exceeds 33 million, and the interior of domestic cars is mainly artificial leather. Driven by the rapid development of domestic automobile industry, the market prospect of automobile textile products is broad.