What is the brand effect?

A famous brand is a well-known brand, and people study brands. It is to help enterprises create and use famous brands, and we hope that through the study of famous brands, people will fully realize the role of famous brands and form a sense of famous brands. The great function of famous brand lies in its famous brand effect, which leads the progress and development of products, enterprises and society. As an enterprise asset, famous brands will have an impact on enterprises in terms of market development, capital expansion and personnel cohesion, so that enterprises have a magic weapon for success. (A) the aggregation effect of enterprises and their products to become famous brands, not only can obtain higher benefits and better economic benefits, but also can make use of brand capital to make enterprises continue to grow and develop. Famous brand enterprises or products will be recognized by the society in terms of resources, and social capital, talents, management experience and even policies will tend to be famous brand enterprises or products. Brand-name enterprises or products will stabilize their own strength, aggregate social resources through strong relations with suppliers and follow-up enterprises, further expand enterprises, form scale and produce economies of scale. In this way, enterprises aggregate human, financial and material resources to form and give full play to the aggregation effect of famous brands. Since 1998, the world factory industry has developed greatly, and the network economy has impacted the whole world. Many portals and related enterprises surfaced overnight, but the growth of enterprises needs capital investment. How does the website attract venture capital? On the one hand, it depends on the development prospect of the website, and more importantly, the popularity of the website and the recognition of netizens. At that time, searching for such a good and well-known portal attracted more venture capital and greatly increased capital strength, which is the aggregation of social resources by well-known brands. Although the network factory began to decline sharply in 2000, Sohu also experienced the same pain, but when it became famous, it gathered a lot of money enough to tide it over and succeed. (2) Halo Effect As a leader in the same industry, famous brand enterprises or products will bring beautiful halo with their products. Under this beautiful aura, enterprises and products will be affected by positive economic effects. The fame and reputation of this famous brand has affinity, attraction and recognition for consumers, governments, partners and other public. Consumers will come here to buy and use brand-name products, and they will also be loved, love me, love my dog, buy other products of the enterprise and enjoy other services of the enterprise; The government will give support and care to famous brand enterprises or products, and promote the strength of famous brands to be strengthened; Partners who see the famous brand effect will also strengthen cooperation and establish good relations. For other members of society, they will pay more attention to, talk about and recommend famous brands and create a better growth environment for them. Lenovo Group is a famous IT enterprise in China. On the road of its development and growth, it seems that people are helping famous enterprises everywhere. You can often see the strong support of the government and be favored by consumers. Many collaborators have joined hands with her. Lenovo's road to trade technology development also has many advantages brought by brands. (3) Enterprises or products that have become famous brands by magnetic field effect have high popularity and extreme loyalty, especially high reputation. After following the degree, they will establish a high prestige in the minds of consumers and show extreme loyalty to quality. People will think that this famous brand product or enterprise has a good reputation, and it is reassuring and enjoyable to buy or use this product. In this way, enterprises or products will attract consumers like a rolling stone, and consumers will form brand loyalty under this attraction, repeatedly buy and use, and constantly publicize, while users of other brand products will also start to use this product under the magnetic field force of brand-name products, and may also become loyal consumers of this brand, thus further consolidating brand strength and forming a virtuous circle of brands. Nike is a famous sports shoes manufacturer in the world. It is not a famous brand as soon as it is established, but a famous brand after long-term development, thus leading the sports shoes industry. From the growth of Nike and the competition of Adidas, we can see the influence of famous brands and their magnetic effect on Nike. After operation, Nike has developed into a well-known sports shoes enterprise, and Adidas is the leader of this industry. Nike's fame has attracted followers of Nike, as well as consumers who use and buy products from companies such as Adidas, Reebok and Biaomai. The strong magnetism of Nike products made the "Adi Dynasty" decline and made many consumers pursue Nike products. (4) The effect of "nuclear fission" When the brand develops to a certain stage and accumulates and aggregates various social resources and marketing forces, management experience will produce "nuclear fission" and new products will be continuously derived. New services and nuclear fission effect will enable enterprises to accumulate strength and develop under the polymerization effect of famous brands, and enable enterprises to develop effectively under the halo effect of famous brands, which is suitable for opening up and occupying markets and forming new famous brands. For example, Haier Group first made great achievements in the refrigerator field and became a well-known brand of well-known enterprises, and then gradually extended its accumulated capital, technology and management experience to air conditioners, washing machines, color TVs and other business fields, and achieved satisfactory results in these fields. Haier is now a leader in these industries. In recent years, Haier has taken advantage of the development of network and information industry to expand its business to information products such as computers and mobile phones. And is committed to making home appliances information and intelligent. Another example is Wahaha in Hangzhou, Wahaha AD calcium milk, Wahaha mineral water, Wahaha purified water, Wahaha extraordinary series drinks and a series of brand-name products have also been established in today's beverage industry. The "nuclear fission" effect of famous brands will not produce positive and good results when all kinds of forces are successfully gathered in famous brand enterprises. Fission will not only make enterprises in trouble, but also make them unable to extricate themselves. For the "nuclear fission" effect of famous brands, we should grasp the way and opportunity of fission. (V) Inward effect Famous brand enterprises are the best in the industry. Their success is inseparable from the efforts of employees and excellent management. Brand-name enterprises have improved their goals and employees' mental state with image power. For example, Lenovo Group in China, Changhong and Haier Group in Sichuan, which are called "Better Tomorrow" by national brands, have a good image, so that employees living and working in such enterprises will have a sense of pride and honor, and a corporate culture and working atmosphere will be formed, which will give every employee morale and ambition and inspire their spiritual strength, so as to work harder, improve work efficiency and enhance work enthusiasm. The introverted effect of famous brands aggregates employees' energy, talent, intelligence, physical strength and even financial resources, which promotes enterprises. Today, the internal unity and vigorous development of some well-known domestic brand enterprises can also prove this point. Brand-name products or enterprises are often famous brands in a region. For regional development, famous brands also have publicity effect, leading effect, stability effect and pillar effect. (6) Publicity effect refers to the well-known brand, which can use its popularity and reputation to spread the corporate reputation, enhance the regional image and even enhance the national image. The publicity effect of famous brands is more prominent in economic and social life. The more famous the brand, the better the image and the higher the reputation, the more obvious the publicity effect on enterprises, regions and even countries. For example, P&G's well-known products such as Float and Head & Shoulders. People get to know P&G or deepen their understanding of P&G because of their understanding of these products; Sichuan Changhong Group's fame in the color TV industry not only publicized Changhong enterprises, but also made people mention Sichuan Province more, let people know about Mianyang City, and let people care more about this area. Haier's household appliances have created a world famous brand, which not only publicized Haier's enterprises, but also made people around the world see "China". (VII) Driving Effect The driving effect of famous brands refers to the driving effect of famous brand products on the development of enterprises and the driving effect of famous brand enterprises on urban economy, regional economy and even national economy. The leading effect of famous brands can also be called leading effect. Famous brand products or enterprises, like leading enterprises, drive the development of enterprises and the growth of regional economy. With brand-name products, enterprises can optimize internal resources, make full use of resources and maximize benefits. At the same time, we can accumulate strength, accumulate experience, derive when the time is ripe, and create more famous brands, so that the enterprise can continue to grow and develop. There are two relationships between enterprises, one is competition and the other is cooperation. Famous brand enterprises compete with enterprises in the same industry and acquire some competitors to make them develop and grow. At the same time, some competitors can survive and develop in mutual competition instead of being eaten. Famous brand enterprises and competitors will also cooperate with each other under certain conditions to promote the development of enterprises. In addition to the above performance, the most important pulling role of famous brand enterprises is to drive their related enterprises and industries. A famous brand enterprise can easily become a pillar enterprise, which will promote the rapid development of related enterprises and industries, thus boosting the urban economy, regional economy and national economy. Here we also mention Haier Group. Haier started from the refrigerator and became a well-known brand. Haier's other products, such as washing machines, color TVs, air conditioners, etc., quickly started in the country, occupying the market and forming new well-known brands. Qingdao, Shandong Province, where Haier Group is located, is famous for its existence. More importantly, Haier's good development momentum has promoted the development of local enterprises and promoted the economic progress of Qingdao. For China, Haier's growth, becoming a world famous brand and occupying the world market will also make great contributions to China's economic development. (VIII) Stability Effect The economic development is not smooth sailing. When the economy fluctuates, the stable development of pillar enterprises is needed to promote economic stability. Famous brand enterprises often play this role as pillar enterprises. When the economy of a region fluctuates, the stable development of famous brands can boost the economy of the region on the one hand, and stabilize the morale of the army on the other hand, so that social resources such as people, talents and things will not flow away. This is very important for a regional leader with a single industry, and the stability of pillar enterprises can help the regional economy tide over the difficulties. Here we can study the development of network industry and factory industry. In 2000, the bubble of network economy disappeared and many network industries closed down. At this time, some famous enterprises need to develop steadily, give investors confidence and let people know more about this industry. Although today's network enterprises such as Sohu, Sina and 263 play such a huge role, they are brand-name enterprises in the network industry, and their stable development plays an important role in the stability of the whole industry. After the brand is famous, it will drive many follow-up effects, promote the development of enterprises and promote the economic development of regions and countries. However, while seeing the following effects of the brand, we should also see the negative effects of the brand and take active measures to prevent and avoid the occurrence of negative effects. Here we list two aspects of the negative effects of famous brands.