1. company-level strategy: the company-level strategy determines the company's position and competitive strategy in the whole industry or many different business fields to meet the company's overall goals and vision. Company-level strategies include diversification strategy, vertical integration strategy, international expansion strategy, merger and reorganization strategy, etc.
2. Business-level strategy: Business-level strategy determines how to compete with competitors in a specific market to maximize the profits of business units. Strategies at the business level include cost leadership strategy, differentiation strategy, focus strategy and innovation strategy.
3. Function-level strategy: Function-level strategy determines how each specific business function carries out its tasks, which improves the execution efficiency of enterprise business-level strategy. Functional strategies include supply chain strategy, production strategy, marketing strategy and R&D strategy.
Enterprise strategy refers to the high-level planning and decision-making made by enterprises to achieve long-term goals. Including the enterprise's development goals, business scope, resource allocation, competitive positioning, risk control and income expectation. Enterprise strategy aims at judging the opportunities and challenges of enterprise's future development through market research, situation analysis and resource evaluation, and formulating a series of long-term strategies and subdivision targets for enterprise's future development.
Importance of enterprise strategy
1. Point out the direction: the enterprise strategy defines the future direction and goals of the enterprise, making it easier for the enterprise to formulate corresponding plans and strategies and avoiding blind decision-making.
2. Resource allocation: Enterprise strategy helps to optimize the allocation of enterprise resources, maximize the use of limited resources and maximize output.
3. Improve efficiency: The re-planning and integration of enterprise internal organization and resources by enterprise strategy will help to improve the operational efficiency and performance indicators of enterprises.
4. Competitive advantage: Enterprise strategy helps to provide strong support for enterprises to participate in market competition. Enterprises can enhance market competitiveness and gain more market share and benefits by formulating differentiation strategies to cope with market changes.
5. Future sustainability: The enterprise strategy should not only consider the current market demand and company goals, but also pay attention to long-term development and sustainability to ensure that the development of the enterprise can contribute to the sustainable development of morality, environmental protection and society.