Line is a communication application launched by 20 1 1 in Japan. As of August, 20 13, Line had more than 230 million users worldwide, including 47 million local users in Japan, and 80% of the users came from countries and regions outside Japan. 20 13 in the second quarter, the revenue of Line business reached 9.77 billion yen, up 66.9% year-on-year. Among them, game revenue accounted for 53%.
Line was launched by NHN Japan, a Japanese subsidiary of Korean Internet group NHN. Although it started late, it was officially put into the market in June of 20 1 1. However, there are currently more than 70 million registered users in the world, including 32 million in Japan, and 44% of Japanese smartphone users use Line.
The most attractive thing for Line users is the "chat emoticon". More than 250 kinds of characters give users an interesting tool to convey their feelings when using Line. Among them, the very cute and distinctive images of Shantou Man, Kony Rabbit, Brown Bear and James designed by Line are widely praised, which makes these four cartoon images an important element to connect other Line products.
Free calls, free text messages, 24 hours a day, anytime, anywhere, free access to unlimited calls and text messages-a new communication tool-LINE.