With the mission of "enhancing the value of gold in consumers' minds", the company meets consumers' growing requirements for the taste and style of gold products through innovative design of gold and its related products and investment products, so that more consumers can re-recognize the unique charm and investment value of gold, provide consumers with all-round, multi-series and in-depth services, and continuously enhance the brand value of "Admiralty". At the same time, the company is committed to constantly exploring new gold consumption markets and striving to become market innovators and leaders in gold consumption and investment.