What is a "soft guarantee"?

Soft guarantee (intangible assets)

Guarantee institutions "born" because of needs

In June 2008, Chengdu Huifu Guarantee Co., Ltd., a member-based guarantee institution of Pixian watercress industry, was established. In that year, it provided 26 million yuan of secured loans to 19 douban enterprises and related industries. At present, the company has provided secured loans of more than 60 million yuan for Douban cluster enterprises.

"We are a membership guarantee company." Liu, the relevant person in charge of Chengdu Huifu Guarantee Co., Ltd. introduced. "At the beginning of its establishment, we also faced some difficulties. The first is to discuss whether the certification trademark can be used as counter-collateral. This is a bold attempt from hard guarantee (tangible assets) to soft guarantee (intangible assets). There is no way to register the right to use trademarks, which means that it cannot be supervised, which proves that trademarks are very risky as counter-collateral. " Liu Xiang expressed his concern.