20 19 Shanghai Online Audiovisual Season Phase II Activity Time: Sign in at 9:30 on July 25th.
Venue: Daning Convention Center | No.288 Guangzhong West Road, Jing 'an District, Shanghai 20 19 The second phase of Shanghai Audio-visual Season will be held on July 25th!
This activity focuses on the domestic market volume of online animation, the status quo of overseas markets, the new generation content demand, and the cross-border combination of animation IP and domestic products, and invites content producers, investors, experts and scholars in the online animation industry to bring exclusive insights to everyone with their rich industry experience.
How many users are there in the domestic animation market? After nearly ten years' development, the secondary culture of animation has gradually become the most powerful trend expression in this era. As the most important track connecting the content ecology and teenagers' emotions, the user market of the animation industry is constantly expanding. This activity invited the famous animation director-Li, the founder of Dream Painting Animation, who has directed many classic works, such as Once upon a time there was a sword mountain, Lingqi and so on. Based on originality, he will deeply analyze the volume of domestic animation market and users' preferences, and bring you experience on how to improve the animation production ability on the premise of ensuring the quality of original products.
What is Generation Z and what are their content needs? They represent the post-95 s and post-00 s generation of Z generation with aesthetic internationalization and pursuit of original products. Strong traffic and content demand have put forward higher requirements for domestic animation production capacity, and also spawned more marketing models with content payment as the core, such as derivatives and virtual idols, which are expanding the commercial map of the animation industry chain. This activity invited Qu, the founder of Qichuang Society, to show you the comic world of Z generation young people. Kai Chuang Society is a well-known animation company in China. With its interesting world view and unique artistic style, Bump World is deeply loved by teenagers and ranks among the best in many animation lists.
What is the current situation of animation overseas distribution? Where is the most popular? With more national creations going out to sea, China's creations are in line with international standards. The newly integrated SVI Wu 'an Media is a powerful platform for SMG's high-quality copyright content creation and operation. It has more than 300 TV stations in China and distribution networks in more than 20 countries overseas. Yu Zhou, executive deputy general manager of Shanghai Shangshi Film Co., Ltd. and Shanghai Wu 'an Communication Co., Ltd., was invited to bring animation to the sea and share the experience of various regional markets.
Can animation IP be linked to domestic products? What are the prospects? Today's teenagers are the future of the future. Behind the explosion of Wuliangye ice cream and white rabbit toffee ice cream, a group of young people who support the national tide are voting. The linkage between animation IP and domestic brands will be a brand-new cross-border direction full of strength and temperature. In the round table of this event, two domestic brands, Hero Pen and Chinese Pencil, were invited. Zhu Kanqi, founder of designer platform, talked with representatives of animation enterprises about the significance, methods and prospects of linkage between animation IP and domestic products. As the first original designer platform in China, Zuo Jia focuses on designer socialization, product support, high-quality suppliers and the connection of brand resources. Recently, through the strategic cooperation with outstanding brands such as Hero Golden Pen, Chinese Pencil and Lao Fengxiang, the old brands are connected with the emerging dynamic market and empowered with creativity.
How to continuously export high-quality animation industry talents to the society? The development of animation industry is inseparable from high-quality animation talents. In recent years, China's animation industry has a very strong development momentum, but there has been a talent dilemma of "recruiting people, employing people and retaining people". Zhong Ding, an associate professor of Guangzhou Academy of Fine Arts, was invited to share with you how to cultivate and continuously export high-quality animation talents for the animation industry. Associate Professor Zhong Ding has been engaged in the practical teaching of animation choreography and entertainment content creativity for a long time, which runs through the pre-design and technical production process and IP derivative links. His personal works were officially included as "Excellent Works of China Animation in 80 Years" by China Animation Association, and won many awards, such as Golden Dragon Award for Best Screenplay, Sichuan TV Festival Golden panda award Award for Best Domestic Technology Application, Xiamen Animation Festival Golden Dolphin Award for Best Applied Animation Gold Award, etc.
Virtual idol-the next stop of diva? Hatsune Miku, Tianyi Luo and other virtual idols appeared as breaking the dimensional wall. Compared with traditional artists, virtual idols not only have a perfect image and eternal beauty and life that are never affected by negative news, but also can integrate online and offline rich performance forms to realize the fan economy quickly and effectively. Invite Chen Yuetian, a cultural industry investor and partner of Chen Hai Capital, to share the future trend of digital derivatives for you. Mr. Chen Yuetian is a well-known investor in the industry, mainly investing in new opportunities in the field of cultural media and entertainment, paying attention to new media, secondary culture, animation and youth culture, paying attention to the value mining of industrial chain, and looking for monopoly resources in the industry. Well-known investment projects include SNH48, Miwei Media, Dream Painting Culture, Flip Animation, Mo Qiming Miao and Orange Light 66RPG.